GTM Data Analytics Manager, Grata

It’s remarkable that, despite the middle market making up 99% of all US businesses, it’s long been a very difficult sector to gain any real insight or access to. Now that millions of small and medium enterprises (SMEs) are going online, however, a solution like Grata’s makes it much easier to find key information as investors weigh up their options.

While the likes of SourceScrub, which focuses on the financial services industry, are also making inroads in the B2B search engine niche, the fact that Grata is both industry-non-specific and market-focused could play to its advantage. That being said, it also scales up the challenge for the company’s tech to provide actionable insights for dealmakers.

With plenty of funding at its back, the company is looking to continue to refine its machine-learning capabilities moving forward. It has also been working to expand its customer list, which already includes the likes of Providence Equity, Denali Growth Partner, and One Medical.