Affiliate Partner Marketing Lead, Remitly
EU, 12 Month Fixed Term Contract
More information about location
3+ days a week in office
International payments company
Open for applications
International payments company
1001+ employees
Open for applications
More information about location
3+ days a week in office
1001+ employees
Company mission
To transform lives with trusted financial services that transcend borders.
Role
Who you are
- 5+ years of experience running community, affiliate, referral, or field marketing programmes with performance/commission-based objectives
- Proven experience building and scaling new programmes from the ground up — comfortable operating with ambiguity and a limited playbook, since this is a net-new capability for the business rather than an established channel
- Strong problem-solving skills — important for navigating the operational challenges that come with scaling an ambassador programme
- Analytical fluency — comfortable owning NCA, active rate, and CAC metrics and explaining performance drivers
What the job involves
- Remitly's Ambassador Programme is one of the most exciting growth initiatives underway in our global business
- As the breadth of execution ramps up, spanning platform procurement, cross-functional integration, and parallel testing across global markets, we need dedicated regional leads to drive the programme's growth within local and nuanced markets, without diluting programme quality
- You'll own the growth, health, and commercial performance of the ambassador community across Europe, acting as the operational owner of the programme in-market — responsible for recruiting and retaining a high-quality ambassador base, driving new customer acquisition through them, and ensuring those customers convert into active, long-term Remitly senders
- This is a 12-Month Fixed Term Contract role based in our London office
- You will report to one of our Directors of Marketing
- Recruit, onboard, and train new brand ambassadors, ensuring they understand brand messaging, product knowledge, and communication guidelines
- Manage ongoing relationships with ambassadors, supporting them with training, tools, and local market knowledge to optimise performance and drive high-quality NCAs, and keep them active and motivated through relationship-building, retention content, and removing operational blockers
- This is a hands-on role requiring ongoing attendance at community events, ambassador meet-ups, and activations to build relationships in person and provide on-the-ground support when needed
- Identify new ways of growing ambassador networks, developing and executing expansion strategy. Recruit ambassadors directly while partnering with marketing on recruitment strategies to drive candidates to the platform
- Launch the programme in new markets, taking a hands-onwhere needed, and manage in-country logistics (swag fulfilment, event support, local vendor relationships)
- Act as the local voice of the programme, feeding back to improve strategy and execution, and partner closely with global programme leads to report on and tell the story of programme performance
- Partner with Legal/Compliance on contracts and payment requirements as the programme scales into new markets; align with in-market Business/Country Managers so the programme supports local growth priorities and stays within budget/CAC guardrails; coordinate with the regional Marketing team (brand, performance, community, agencies) to plug the ambassador programme into the broader local marketing plan; and partner with the global Programme Manager to adapt the global playbook to local needs, flagging market-specific risks or opportunities back into the global strategy
- Be measured on: number of onboarded ambassadors, ambassador active rate, NCAs generated, customer active rate, and successful launches in new markets
Salary benchmarks
Our take
Since its inception in 2011, Remitly has focussed on helping immigrants to send money across the world faster, cheaper and easier. The company has grown exponentially since then and now operates across multiple continents. Remitly put down most of its success on putting its customers first.
The emergence of digital banks with low transaction fees cross-country has increased competition in a space where Remitly was dominant for many years. The company must continue to innovate its product to ensure it is the go-to place for these types of payments.
That said, Remitly continues to partner with exciting companies and improve their service for loyal customers. The company is setting its sights beyond its core remittance service, such as through the introduction of Passbook, an app that allows customers to access digital banking through a partner bank.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jul 2020
$85m
LATE VC
Jul 2019
$135m
SERIES E
Total funding: $435.8m
Company benefits
- Spend up to $1,000 per year on costs related to continuing education or on travel to countries Remitly serves, allowing you to gain insights to our customer’s journeys
- All of our office spaces offer our employees a place to collaborate and celebrate. With locally sourced artwork and vibrant designs, they create an environment that all can enjoy
- Fill your cup up outside of work and take advantage of our generous paid time off policies, leave policies, and flex working hours to ensure you are able to meet the demands of life outside of work
- Tap into the learning routines, resources and affinity groups Remitly provides to help you further your own DEI journey
- Contribute to the communities we serve through volunteering, employee giving, or civic advocacy
- Remitly provides rich benefit plans intended to cover the needs of our diverse teammates
Company HQ
Central Business District, Seattle, WA
Leadership
Matt Oppenheimer
(CEO & Co-Founder)After completing an M.B.A from Harvard Business School he worked as a Director for Barclays before founding Remitly in 2011.
Josh Hug
(Vice Chair & Co-Founder)He was a Director at Real Networks for 7 years before co-founding Shelfari, which was acquired by Amazon as he stayed onboard to run it as CEO.
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