Senior Strategic ABM Manager, Pure Storage
Data storage company
Be an early applicant
Data storage company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To redefine the storage experience and empower innovators by simplifying how people consume and interact with data.
Role
Who you are
- The ideal candidate brings a deep understanding of Financial Services industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment
- 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments
- Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions
- Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau
- Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development
- Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders
- Experience enabling sales teams with tailored messaging and account-based strategies
- Team mentorship or leadership experience is a plus
What the job involves
- We’re looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted, data-driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value.
- This role will focus on high-impact campaigns aligned to the Financial Services industry, leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement
- This is a hands-on, strategic role that blends Financial Services vertical expertise, ABM strategy and execution, and cross-functional leadership
- Financial Services Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to Financial Services industry-specific challenges
- Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas
- Data-Driven Insights & Reporting: Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations
- Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in Financial Services
- ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points
- Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions
- Budget Management: Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance
- Success Metrics
- Pipeline contribution and acceleration from strategic vertical accounts
- Engagement and conversion within targeted industries
- Stakeholder alignment and satisfaction (particularly sales and vertical leaders)
- ROI and efficiency of ABM program spend
- Internal adoption of ABM best practices and frameworks
- This is a high-visibility role with a strong path toward ABM leadership, vertical strategy, or demand generation ownership. You’ll have a direct impact on shaping how Pure Storage grows in high-potential industries—and how we build lasting relationships with our most important customers
Our take
Named one of the top 50 Hottest Edge Hardware, Software, and Services Companies of 2022, Pure Storage is a data storage company that helps tech and software businesses leverage the continuous innovations of AI and machine learning through its storage solutions. From Roblox to NASA, many of Pure Storage’s customers are leaders in their fields.
After seeing rapid revenue growth in the early 2010s despite overall losses, Pure Storage’s 2015 IPO benefitted the company over the next half-decade, spreading losses with public trade. The risk especially paid off when many companies migrated to cloud services in the 2020s.
As data centers flew into the crosshairs of sustainable energy efforts, Pure Storage has remained on the right side of publicity through its Evergreen // One portfolio, a flexible consumption-based storage model for providers. In January 2023, Pure Storage reported continued subscription growth for this model and should continue on track as its hefty and influential client list evolves to meet sustainability goals.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$225m
SERIES F
Aug 2013
$150m
SERIES E
Total funding: $474.9m
Company HQ
Santa Clara, CA
Leadership
John Colgrove
(CTO)Previously EIR at Sutter Hill Ventures, Fellow at Symantec Software, and Engineer at Amdahl.
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