Growth Lead, Praktika.ai
Language learning app with GenAI avatars
Job no longer available
Language learning app with GenAI avatars
1-20 employees
Job no longer available
1-20 employees
Company mission
To empowering the next billion learners to overcome language barriers and seize new opportunities.
Role
Who you are
- 5+ years of experience in growth marketing, with a focus on performance ads (Meta, TikTok etc.)
- Proven track record of optimizing campaigns to achieve CPA and ROI goals
- Strong analytical skills, with proficiency in data analysis tools
- Excellent communication and project management skills
- Experience managing and leading UA teams
What the job involves
- Growth Lead will be responsible for developing and executing performance-driven marketing strategies to optimize customer acquisition and retention
- Performance Marketing: Strategic planning, execution, and optimization of paid media campaigns to drive user acquisition while achieving the best possible CPA: Meta, TikTok, Google etc
- Campaign Analysis: Track, measure, and report on campaign performance, using data to identify trends and drive continuous improvement
- Channel Experimentation: Test and scale new channels to expand Praktika’s reach, leveraging data insights to refine and iterate strategies
- Creative / Brand Leadership: Oversee the creative / brand team toto ensure consistent, engaging user communication and to produce high-converting ad, social media content across multiple platforms
- Budget Management: Oversee and allocate marketing budgets efficiently, ensuring maximum ROI
Our take
Learning a new language is no easy feat, but the era of learning apps has certainly made it more simple and accessible than ever before. Hoping to improve the experience even more is Praktika.ai - a company employing GenAI avatars to make the language learning experience feel more natural.
Through the Praktika app, users can access 1-to-1 tutorship powered by these avatars, which have individualised backgrounds and a range of accents. The company's aim is to combine the precision of a tutor with the fun of an app, supplying lessons, practice and feedback through a colourful UI.
Aiming to compete with tutorship rather than other learning apps, Praktica stands out as a cost-effective way for individuals to access 1-to-1 learning on their own schedule and from anywhere. This approach has led to a fundraise of over $30 million, which will be used to heighten the app experience, improve avatar accuracy and add new languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
May 2024
$35.5m
SERIES A
Dec 2021
$0.5m
SEED
Total funding: $36m
Company benefits
- Be part of the story of one of the fastest-growing early-stage consumer AI companies globally
- Work with a highly ambitious team using the best technologies on the market
- Drive innovation and make a significant impact in the AI and education sectors
- Flexibility to work remotely
- Health and wellness benefits to support your overall well-being
- Opportunity for rapid career growth and personal development
- Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
- Annual educational budget of up to $1,000
Company HQ
Wilmington, DE
Articles
Leadership
Adam Turaev
(CEO)Co-founded and was Strategy Director at Cleverbots. Was also Global Media and CRM Manager at SPLAT, Digital Manager at RB and a Digital Performance and MCM Analytics Expert at Sanofi.
Anton Marin
(CTO)Former Senior Cloud Engineer at TWAICE. Was also a Backend Engineer at relayr, Big Data Engineer at Rakuten and Co-founder and CTO at Cleverbots.
Ilya Chernyakov
(CPO)Co-founded and worked in Operations and Product at Cleverbots. Spent 2 years at Sanofi, ultimately as Product Manager and Digital Lead, and worked in Brand Management for Bosch DIY at Bosch.
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