Vice President of Marketing, Kalderos
$190-245k
+ Bonus
Drug discount platform
Job no longer available
Drug discount platform
21-100 employees
Job no longer available
$190-245k
+ Bonus
21-100 employees
Company mission
To solve systemic problems of the healthcare system, redefining how the business of healthcare performs.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 10+ years of progressive marketing experience, with at least 5 years in a leadership role within the SaaS industry
- Previous experience in healthcare/technology/payments businesses
- Strong understanding of the pharma commercialization & market access value chain
- Deep strategy, marketing and business development experience
- Strong management (people and projects), problem solving, analytical and organizational experience
- Strong leadership skills with the ability to build and motivate high-performing teams
- Data-driven mindset with experience using marketing analytics tools and interpreting data
- Excellent communication, presentation, and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment
What the job involves
- That success is driven by Kalderos’ greatest asset, our people
- Our team thrives on the problems that we solve, is driven to innovate, and thrives on the feedback of their peers
- Our team is passionate about what they do and we are looking for people to join our company and our mission
- That’s where you come in
- Reporting directly to the CEO, the VP, Marketing will be a key leader responsible for driving brand awareness, generating demand, and accelerating revenue growth
- This role requires a data-driven leader with a proven track record of success in the SaaS industry
- Develop and execute the overall marketing strategy: Create a comprehensive marketing plan encompassing all aspects of marketing, including digital marketing, content marketing, product marketing, brand marketing, public relations, and events
- Lead and mentor the marketing team: Build, manage, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability including external agencies and partners
- Drive demand generation: Develop and implement effective lead generation strategies to fuel sales pipeline and achieve revenue targets. This includes SEO/SEM, content marketing, event marketing, and social media marketing
- Build and strengthen brand awareness: Develop and execute brand building initiatives to enhance brand recognition, perception, and loyalty within the target market
- Oversee product marketing: Collaborate with product management to develop compelling product messaging, positioning, and go-to-market strategies. Create sales enablement materials and conduct market research to understand customer needs. Oversee the product launch and go-to-market execution
- Manage marketing budget: Develop and manage the annual marketing budget, ensuring resources are allocated effectively to achieve optimal results
- Analyze and report on marketing performance: Track key marketing metrics, analyze data, and provide regular reports on marketing performance to the executive team. Identify areas for improvement and implement data-driven optimizations
- Stay ahead of industry trends: Continuously monitor industry trends, competitor activities, and emerging marketing technologies to ensure the company remains at the forefront of innovation
- Collaborate cross-functionally: Work closely with sales, product, customer success, and other departments to ensure alignment and achieve company objectives
- Serve as a key spokesperson and voice for Kalderos - internally and externally
Our take
The high cost of prescription drugs in the US is a significant problem, particularly as prices continue rising. Despite efforts to combat this, very few changes have been made to tackle the problem of information asymmetry, where decisions are made by healthcare professionals without concrete knowledge of drug costs. Kalderos is a platform that aims to bridge this gap to create a more transparent system for medical professionals and patients alike.
Using a machine learning platform, Kalderos identifies and resolves non-compliance in drug processes and costs. It then provides widely accessible data so that informed decisions can be made. The platform has worked with government bodies to demonstrate how it facilitates transparency in the sector to create a more efficient, honest process that is cost-effective for hospitals and patients.
New developments over the years have included a Dispute Centre that provides drug discount management teams with sophisticated and detailed insights into the resolution process. This enables increased visibility to ease workflows and allow users to maintain focus on treating patients. Kalderos is continually investing in its platform in order to create solutions like this, supporting maximum transparency for all.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2022
$15m
LATE VC
Jun 2020
$28m
SERIES B
Total funding: $50m
Company benefits
- Unlimited PTO
- Medical Insurance
- Dental Insurance
- Vision Insurance
- FSA & HSA
- One Medical Membership
- 401K
- Commuter Benefit
- Voluntary Short & Long- term Disability
- Supplemental Life Insurance
- Life & AD&D Insurance
- Celebration Stipend
- Continuing Education Stipend
- DoorDash Subscription
- Calm Membership
- Remote Work Stipend
Company HQ
West Loop Gate, Chicago, IL
Leadership
Angie Franks
(CEO)Spent 9.5 years at ABOUT, including 6 years as CEO. Was also CEO at RetraceHealth and CMO at SportsEngine.
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