VP of Product Marketing, Moloco
$300-400k
AI-powered performance advertising solutions
Posted today
AI-powered performance advertising solutions
501-1000 employees
Posted today
$300-400k
501-1000 employees
Company mission
To be the scaling engine for the internet economy, applying AI to help businesses of all sizes grow.
Role
Who you are
- You have 12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company
- You have deep product marketing domain expertise, including fluency with PMM frameworks, organization models, and models for integrating product marketing into the product lifecycle, ideally across a multi-product portfolio rather than a single product line
- You have deep fluency with digital advertising, performance marketing, and the broader ad ecosystem (measurement, attribution, privacy, supply), and are credible with performance marketers and technical buyers
- You have range: you move fluently between simple, differentiated company-level positioning and deeply technical product marketing and storytelling, without losing accuracy in either direction
- You have built the operating system of a product marketing function: launch tiers, alignment rituals, messaging standards; that outlasted you, and you earn a seat at the product table early enough to shape roadmap and launch decisions
- You have built and run a content and thought leadership program end to end, including partnerships and data-driven flagship reports, with a track record of turning customer results into case studies and proof points that sales and the market actually use
- You have designed a model for product storytelling: cadence, tiers, channels, owners - not just executed individual launches, and you understand how product stories travel across owned, earned, and social channels
- You have owned and evolved a company website as a strategic asset, not just a publishing queue
- You add leverage to teams, like GTM, that own market analysis, competitive insight, and enablement motions, rather than competing for control, and you've adapted product marketing for distinct customer segments and geographies without forking the core positioning
- You have built and led a high-performing product marketing organization, developing talent and creating leverage rather than absorbing it, and you're comfortable and compelling on stage and in industry forums
- You are curious about AI and use AI tools in your everyday work
- You stay steady under ambiguity, scoping it into a plan and keeping work moving without waiting for certainty
What the job involves
- We're looking for a VP of Product Marketing to lead product marketing across all of Moloco's product areas and at the company level
- Moloco's products are built on machine learning that delivers real, measurable performance, and the story deserves telling at that same level.
- In this role, you will own how our products are named, positioned, and explained to the market: from simple, clear company-level messaging to deeply technical storytelling that earns the respect of performance marketers and engineers alike.
- You will build the product marketing function's operating model, integrate it into how we build and launch products, and establish Moloco as the authority in AI-driven advertising
- You will report directly to the CMO and serve on the marketing leadership team, leading a team of product marketers and partnering closely with product, GTM, and the shared marketing functions
- Own product naming, positioning, messaging, and enablement across all surfaces, for every product area and at the company level, so sellers, customers, and the market repeat our language back to us
- Integrate product marketing into the product development lifecycle at the optimal points, so market and customer insight shapes what we build and how we launch it
- Develop the product marketing processes and frameworks the company runs on: positioning alignment, launch planning, messaging standardization, and other key processes
- Own Moloco's content and thought leadership strategy and execution, including content partnerships, data reports, case studies, the external product roadmap, and educational content
- Develop a model for product storytelling, product launches, technical blog posts, and external product updates; delivered across multiple channels, including social media
- Own and evolve the Moloco website as the front door to our positioning and products
- Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights
- Manage segment-based product marketing for key customer and geographic audiences
- Build and lead a high-performing product marketing organization, and serve as a strategic voice on the marketing leadership team
- Speak publicly on Moloco products, industry trends, and AI advertising best practices
Our take
Moloco offers a cutting-edge platform that allows app developers and eCommerce marketplaces to fuel their growth through machine learning-driven advertising. Its suite of tools enables users to fine-tune campaigns, enhance user engagement, and broaden outreach, ultimately boosting profitability.
Positioned as the premier demand-side platform for ad performance across the open internet, Moloco has experienced substantial growth, securing significant funding and achieving Unicorn status in mid-2021. At the core of its Cloud DSP and Retail Media Platform lies a powerful ML engine leveraging deep neural networks (DNNs), facilitating automated, profitable, and scalable growth strategies for marketers.
Continuously evolving its flagship DSP with advanced features, Moloco consistently sets new benchmarks in ad spend. With expansion into retail media and MLaaS offerings, Moloco aims to democratize access to advanced machine learning capabilities for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2021
$150m
SERIES C
Apr 2021
$20m
SERIES C
Total funding: $191.6m
Company benefits
- Comprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursements
- Professional development: $2,500 Learning and Development stipend annually to grow yourself professionally
- Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoy
- Paid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your family
- Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasons
- Financial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursements
Company HQ
Menlo Park, CA
Leadership
Ikkjin Ahn
(Co-Founder & CEO)Previously worked as a Software Engineer at O1 and Humanex, before spending 2 years at YouTube and 3 at Google.
Salary benchmarks
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