Senior Field Marketing Manager, Sandbox VR
$98.5-115.3k
+ Equity
Immersive virtual reality experiences
Be an early applicant
Immersive virtual reality experiences
501-1000 employees
Be an early applicant
$98.5-115.3k
+ Equity
501-1000 employees
Company mission
To bring people closer together though world-class immersive experiences.
Role
Who you are
- 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing
- Experience supporting new store openings, grand openings, or local market launches that drive measurable business results
- Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority
- Strong project management skills with the ability to manage multiple launches simultaneously
- Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing
- Excellent communication, executive presence, and relationship-building skills
- Strategic travel to support new market launches
- If you're passionate about creating unforgettable guest experiences and building scalable systems that help franchise partners succeed, we'd love to hear from you!
What the job involves
- Sandbox VR is looking for a Senior Field Marketing Manager to build and scale the marketing systems that power successful franchise launches
- Supporting primarily U.S. openings, you'll partner with franchisees from approximately 90 days before opening through 45 days after launch, equipping them with the tools, training, and guidance needed to create local awareness, generate demand, and accelerate early revenue
- This is a systems enablement role, not a market-by-market execution role. Success comes from designing repeatable processes, centralized resources, and scalable support that empower franchise partners to confidently execute local marketing while maintaining brand consistency
- Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month
- Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings
- Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support
- Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events
- Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution
- Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing
- Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening
- Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously
- Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings
- Within your first year, you will:
- Build a repeatable launch marketing system that franchisees confidently adopt
- Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue
- Strengthen collaboration across Marketing, Operations, and franchise partners
- Expand the field marketing toolkit into a scalable resource that improves every future opening
Our take
Virtual Reality has existed for decades now, but even recent developments in the technology lack essential factors such as physical immersion and social interaction. Existing VR systems are dominated by sit-down single-player setups, and more immersive experiences are generally expensive and limited spatially.
Sandbox VR operates physical virtual reality spaces for customers to enjoy a multiplayer gaming experience within. The company aims to produce a content ecosystem to compete with existing VR developers for legacy consoles, combatting the expensive technology costs by charging per usage within a fixed location.
Whilst VR is breaking into the mainstream video game console landscape, Sandbox VR stands out by providing an affordable opportunity to test technology that is too impractical and costly for home experiences. Furthermore, the unique approach to multi-player and physical-space-focused VR demonstrates the potential to maintain interest in an industry that consumers have high expectations of.
Freddie
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2021
$37m
SERIES B
Oct 2019
$11m
SERIES A
Total funding: $119m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Steve Zhao
(Founder & CEO)Having studied at UC San Diego, Steven founded Blue Tea Games in April 2006. They then founded Sandbox VR in April 2016, serving since as CEO.
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