Product Marketing Manager, Upstart
Growth
$130.8-181.1k
+ Target bonuses and equity compensation
More information about location
AI lending marketplace
Be an early applicant
AI lending marketplace
1001+ employees
Be an early applicant
$130.8-181.1k
+ Target bonuses and equity compensation
More information about location
1001+ employees
Company mission
To enable effortless credit based on true risk.
Role
Who you are
- This is a high-impact role for someone who can translate insights into action, and who thrives in fast-moving, zero-to-one environments
- You’re energized by big challenges and eager to leave your fingerprints on initiatives that matter
- Sitting at the intersection of product, growth, and strategy, this role requires a strong operator who brings clarity to ambiguity and momentum to high-stakes initiatives
- 5+ years in product marketing, growth strategy, or a similarly strategic role—preferably in fintech or a high-growth tech environment
- Proven ability to drive large, cross-functional projects forward in ambiguous, high-stakes environments
- Exceptional communication and influence skills across all levels of an organization
- Experience distilling complex competitive landscapes into clear, actionable strategies
- A strong understanding of full-funnel marketing—across paid, lifecycle, and owned—and how to orchestrate them for business outcomes
- A bias for action, high agency, and the ability to push things over the line
What the job involves
- We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways
- As the Product Marketing Lead, you will lead product marketing for our newest product putting technology to work for everyday Americans
- You’ll drive the growth strategy, go-to-market execution, and customer adoption plan from the ground up, shaping how borrowers discover, understand, and repeatedly use the product
- As part of a small, high-impact team, you’ll help shape the next chapter of Upstart’s growth—working across product, marketing, and leadership to bring transformative ideas to life
- We’re looking for a Product Marketing Manager, Growth to drive bold, cross-functional bets that will shape how we bundle, distribute, and position our products for greater relevance and reach
- You’ll partner closely with leaders across Product, Marketing, and Analytics to execute strategic programs
- You’ll also own and evolve our competitive strategy, centralizing insights and turning them into action across product, positioning, and GTM
- Finally, you’ll drive strategic marketing efforts for our flagship product, Personal Loans, helping unify our approach across paid, lifecycle, and owned channels
- Partner with cross-functional leads to execute company-wide growth initiatives that reimagine how we package and distribute our products
- Develop and lead bold, omnichannel growth programs for Personal Loans, including geo-targeted and segment-specific initiatives
- Own and scale our competitive intelligence function—synthesizing insights into recommendations that shape positioning, product direction, and growth strategy
- Identify and prioritize high-leverage growth opportunities through deep analysis of customer behavior, product performance, and competitive moves
- Influence roadmap decisions by championing the voice of the customer, market trends, and white space opportunities
- Test and learn your way into bold ideas—designing iterative experiments that de-risk big bets and uncover scalable paths to growth
- Deliver tight positioning and GTM strategies for emerging growth opportunities, including new distribution models or bundles
Our take
Business startups across the world usually seek out funding, but this is often difficult for companies led by millenials. Millennial entrepreneurs with an excellent track record in business are increasingly requiring access to these loans, but their lack of credit history results in proposals frequently being declined.
Upstart provides loans that are aimed towards the target audience of millennials with entrepreneurial intentions, offering low interest rates that average at 12%. The company claims these rates are 10% lower than traditional lenders, and the service aims towards ensuring that the client is subject to no further fees (such as prepayment penalties).
Upstart claims that its unique selling point lies in the fact that its loans are funded the day after approval. Whilst the service focuses on personal loans for business, the company has also expanded to offer loans for car refinancing. Over 2022 and 23, Upstart's stocks fell dramatically and an investigation was undertaken by a law firm representing the company's long-term investors over alleged security law violations by its board of directors. However, the end of 2023 saw a 20% stock value rise for Upstart after its partnership with Mutual Security Credit Union led to a rise in customers, indicating that it is on the up after a difficult two years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2019
$50m
SERIES D
Mar 2017
$32.5m
SERIES D
Total funding: $135.7m
Company benefits
- Comprehensive health plans
- 401k Plan
- Life insurance
- Disability insuranc
- Generous vacation policy
- Flexible time off
- Parental leave
- Technology equipment budget
- Personal development budget
- Various clubs and extracurricular activities
- Catered lunches
- Fully-stocked micro-kitchen
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Girouard
(CEO)They started their career at Accenture and Booz Allen & Hamilton before working in Product Management at Apple and Virage. They left their role of 8 years as President of Enterprise at Google to found Upstart in March 2012.
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