Senior PR & Partnerships Manager, Wolf & Badger
Ethical Fashion Platform
£47-55k
3 days a week in office ( Soho, London)
Retail platform for independent, ethical and unique brands
Open for applications
Retail platform for independent, ethical and unique brands
101-200 employees
Open for applications
£47-55k
3 days a week in office ( Soho, London)
101-200 employees
Company mission
Wolf & Badger's mission is to introduce their stylish customers to limited-edition, sustainable and high-quality products while providing a much-needed platform for independent brands to thrive.
Role
Who you are
- The ideal candidate will have extensive experience (ideally 4+ years) in a similar role
- Be able to demonstrate success in driving brand awareness and growth
- Have a genuine interest in fashion, especially independent ethical brands
- Be motivated and enthusiastic, with a sleeves-rolled-up attitude
- Be able to identify communication opportunities through a proactive approach
- Be able to work collaboratively in a fast-paced environment, meeting tight deadlines
- Possess strong writing and communication skills
- People-management experience
- Be well-organised, methodical and efficient, with proven self-driven initiative
What the job involves
- We are seeking a dynamic and experienced Senior PR & Partnerships Manager to join our team in a leading role
- The successful candidate will play a pivotal role in building a next-level of brand awareness and engagement for Wolf & Badger, developing impactful partnerships and overseeing our public relations, influencer strategy and event execution
- You will be responsible for crafting and implementing a cohesive strategy to enhance our global presence and foster meaningful connections with key stakeholders, influencers, and the media worldwide, with a primary focus on the UK and US markets
- Develop and execute a global PR strategy to elevate the Wolf & Badger brand in key markets, particularly the UK and US
- Cultivate and manage relationships with media outlets, journalists, and industry influencers to secure coverage in print, online, and broadcast channels
- Write and distribute press releases, pitch stories, and handle media enquiries
- Monitor, analyze, and report on PR performance and coverage
- Cultivate and maintain relationships with stylists to facilitate celebrity event dressing, overseeing regular store visits for product selection and styling
- Managing news & product pitches, sample requests, image requests, credit requests
- Forging long-lasting relationships with press and influencers
- Holding regular in-store appointments with press, stylists, creators and partners
- Creating and designing exciting trend-led press content to be distributed to industry
- Plan, manage, and execute global events, including store openings, pop-ups, category launches, and collaborations
- Secure sponsorships for events and activations, and help manage the successful execution of each event through securing and managing entertainment and managing guest lists
- Introduce and organise regular on-brand events in our stores to increase brand awareness in the UK and US markets
- Identify opportunities for brand presence at other high-profile industry events and trade shows to help build awareness
- Identify and secure strategic partnerships that align with the Wolf & Badger values and mission to support and promote independent ethical brands
- Create unique and interesting brand partnerships for online and in-store activations and manage these end-to-end, including negotiations, activations, and performance evaluation
- Collaborate with cross-functional teams to integrate partnerships into broader marketing campaigns
- Help build the rapidly growing influencer marketing strategy - Wolf & Badger Tastemakers - to drive awareness and engagement in the UK and US
- Build relationships with influencers, brand ambassadors, and content creators across key markets as part of the Tastemakers program, and in addition
- Oversee influencer campaigns, ensuring alignment with brand messaging and tracking ROI in collaboration with our Performance Marketing team
- Act as a brand ambassador, ensuring all initiatives align with the Wolf & Badger ethos and values, including regular attendance at industry events and other relevant activities
- Drive innovative strategies to grow our visibility across existing and new audiences, particularly in our core markets of London, NY and LA
- Stay informed of industry trends and emerging opportunities to position Wolf & Badger as a leader in the independent and ethical brand space
- Updating databases, conducting industry research, creating image libraries, monitoring coverage and more to help support the wider marketing team
- Ensuring the smooth daily running of our press activities in New York, LA and London, including through the management of our external agency partnerships
- Liaising with Wolf & Badger designer brands to create unique media stories and to source product loans and gifts for influencers and press
- Accountability for all sample movements, successfully facilitating all incoming requests daily, and foreseeing and flagging any potential issues in a timely manner
Salary benchmarks
Our take
Wolf & Badger is a multi-channel retail platform for the finest independent, ethical and unique brands from around the globe. Wolf & Badger was founded with the intention of disrupting the deteriorating high street, and solving the problems of physical retail in a digital world. It provides a platform which takes the effort out of finding and sourcing sustainably and ethically produced jewellery, fashion, accessories, homeware and beauty, without compromising on quality and design.
It aims to foster all things innovative, from avant-garde fashion to store design to business practice. The company wants to create a forward thinking global community built upon the age-old pillars of skill, craftsmanship and quality.
Consumers have become increasingly aware of the need for sustainable and ethical retail practice. Wolf & Badger aims to ensure that the future of retail is a responsible one, where independent designers are incentivised to manufacture and source sustainably and ethically and that they, as a retailer, uphold these values. Wolf & Badger is now home to over 1000 fashion and design brands.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
72% female employees
-12% employee growth in 12 months
Company
Employee endorsements
Hard working team
"At Wolf & Badger, we have a hardworking team. Everyone puts in their best effort every day, striving to achieve our goals and deliver excellent..."
Funding (1 round)
Apr 2019
$5.9m
EARLY VC
Total funding: $5.9m
Company benefits
- We are a London Living Wage Employer
- 25 days paid holidays in addition to 8 bank holidays
- Paid volunteering leave, pet-ernity leave and heartbreak leave
- Quarterly Wellness Wallet - to spend on products and services which are meaningful to you
- Subscription to Yulife health and wellbeing app
- Opt in health insurance plan
- Ample paid sick leave to support mental and physical health
- Cycle to work scheme
- Staff discount across Wolf & Badger, in store and online
- Flexible hybrid working policy with access to a creative work environment in central London
- Excellent career opportunities in a rapidly growing international business
- Meaningful work! We are a B-Corp leading the movement in responsible retail
Company values
- Conscious business - We sell commodity products in a way that is sustainable for the planet and for all stakeholders
- Ethical sourcing - We put into action a formalised framework to ensure that designers are incentivised to source and manufacture sustainably and ethically
- Transparency and communication - We are making a conscious decision to strive for honest, fact-checked content, and fully vetted products and brands
- Global community - We aim to foster a global community of local brands in order to create a more human-centred approach to retail
- Longevity and quality - We develop lasting relationships with our brands
Company HQ
Soho, London, UK
Articles
Leadership
George Z Graham
(CEO & Co-Founder)Previously Director & Co-founder of Raw Press and Strategy Consultant at PwC UK for 1 year.
Henry Graham
(Creative Director & Co-Founder)In addition to being the Co-Founder of Wolf and Badger, they are also the Creative Director of the company.
Diversity, Equity & Inclusion at Wolf & Badger
Amber Panting (Head of People)
- We're proud to be an equal opportunities employer, committed to fostering diversity, equity, and inclusion (DE&I) within our team. Our core values of Innovation, Execution, and Fairness drive us in creating a workplace where every individual feels valued, respected, and empowered to thrive.
- DE&I is at the heart of our value of Fairness, as we believe it is essential to ensure a workplace that is fair, inclusive, and equitable for all members of our diverse team. We know that diversity not only enriches our culture but also enhances our ability to innovate and execute effectively; we know that this leads to better business decisions and a deeper understanding of our customers and brands.
- We have implemented various initiatives and practices to support and promote diversity within our team. These include; organising regular events to educate our team and celebrate diversity, providing channels for anonymous feedback, consulting with employee resource groups, implementing inclusive recruitment practices, offering accessibility support, providing ample paid leave, and maintaining robust policies on harassment and discrimination.
- If you are looking for a workplace where your unique perspective is celebrated and your voice is heard, you've come to the right place.
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