Product Marketing Manager, Cision

Salary not provided

Excel

Canva

Asana

Mid and Senior level

Remote from US

PR and marketing software

Job no longer available

PR and marketing software

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Job no longer available

Salary not provided

Excel

Canva

Asana

Mid and Senior level

Remote from US

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Company mission

To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.

Job

Company

Role

Who you are

Success in this role requires a blend of strategic thinking and creativity, strong communication and project management skills.
The ideal candidate thrives in a fast-paced environment, can efficiently manage multiple priorities, and delivers high-quality work under tight deadlines
Bachelor’s degree or equivalent experience required
3-5 years of relevant product marketing experience, (SaaS preferred)
Exceptional writing skills, with a portfolio of samples showcasing clear and compelling content
Proven experience developing go-to-market campaigns, effectively highlighting product features and successfully launching products
Strong project management skills, with experience using Asana or similar project management software
Demonstrated ability to build strong relationships and collaborate effectively across all organizational levels
Proficiency in Microsoft Office, including Word, Excel, and PowerPoint
Experience with content creation tools like Canva is preferred but not required; basic video production or editing skills are a plus

What the job involves

PR Newswire is seeking a dynamic Product Marketing Manager (PMM) based in the United States to focus on our PR Newswire (PRN) portfolio.
This role will collaborate across product, sales, and marketing teams to drive go-to-market strategy, ensuring PRN solutions are effectively positioned, communicated, and marketed for growth
The PMM will play a key role in a variety of initiatives, including supporting product launches, developing sales enablement materials, and gathering competitive insights.
Messaging and Positioning – Clearly articulate product value and differentiation for offerings to ensure consistent and differentiated messages that map to buyer need, personas, and influencers along a client lifecycle. Create strong market facing product messaging and value prop statements and deliver persona level value stories that tell the product story in a way that connects with users and prospective buyers
Go-To-Market Strategy and Execution – Orchestrate successful launch of new products, features and solutions, ensuring alignment across product, sales and marketing. Develop comprehensive GTM plans that outline key messaging, target audiences, and marketing channels while working closely with stakeholders to drive awareness, demand, and adoption.
Oversee the execution of launch initiatives, including developing collateral, landing pages, and customer communications, and more. Collaborate with the broader marketing team to execute promotional campaigns to maximize market impact
Product Marketing Content – Create and maintain high-impact marketing collateral that effectively communicates the value of PR Newswire’s products. This includes developing product one-sheets, case studies, demo videos, pitch decks, and solution briefs that help educate both internal teams and external customers
Sales Enablement: Collaborate with the sales and enablement teams to build training materials and programs that equip sales representatives with the knowledge, messaging, and tools they need to successfully position and sell PR Newswire solutions. Ensure that all content aligns with PR Newswire’s brand voice and messaging strategy, making complex products and features easy to understand and compelling for buyers
Market research & Competitive Intelligence – Conduct market research to identify industry trends, customer needs, and market opportunities. Maintain and update relevant collateral to reflect key insights and ensure sales teams are informed of market changes. Monitor competitors’ offerings, positioning, and go-to-market strategies, refining messaging and positioning as needed to maintain a competitive edge

Our take

As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.

The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.

It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.