Director of Demand Generation, MagicSchool AI
$165-205k
Offers Equity
More information about location
AI education platform
Job no longer available
AI education platform
21-100 employees
Job no longer available
$165-205k
Offers Equity
More information about location
21-100 employees
Company mission
To help lighten the load, so teachers can save their energy for where they shine best - in the classroom, in front of students.
Role
Who you are
- 10+ years in B2B SaaS marketing, with at least 5 years leading demand generation at scale
- Proven PLG, freemium, or B2C2B experience, with a track record of driving free/PQL → enterprise conversion
- History of owning acquisition and pipeline targets of at least $X/year while maintaining strong downstream conversion rates
- Deep expertise in ABM and event marketing
- Proficiency with modern marketing tech stacks (HubSpot/Marketo, Salesforce, 6sense/Demandbase, Google Analytics, Webflow, etc.)
- Strong analytical skills, with expertise in attribution, forecasting, and data storytelling
- Experience managing multi-million-dollar budgets and optimizing for ROI
- Thrives in high-growth, fast-paced environments; able to balance strategy with hands-on execution
What the job involves
- As Director, Demand Generation, you will own and scale MagicSchool’s acquisition engine-driving high-quality free user signups and marketing-qualified leads (MQLs) that convert into active users, Plus subscriptions, and enterprise opportunities
- You will lead the strategy, execution, and optimization across demand generation campaigns, account-based marketing (ABM), and regional/national events
- You are accountable for hitting ambitious acquisition targets while ensuring the quality of those leads supports strong downstream conversion by our Growth Product team (free → Plus) and Sales team (MQL → Opportunity)
- Volume without quality will not be considered success—you will be measured on acquisition and the conversion health of the leads you generate
- You will be the owner of MagicSchool’s top-of-funnel growth and a critical driver of our revenue strategy
- Own the integrated demand generation strategy to deliver qualified free users and MQLs that meet or exceed downstream activation and opportunity creation benchmarks
- Partner with the Growth Product team to align on acquisition profiles, target segments, and free user activation goals
- Align with Sales to ensure MQLs meet ICP and engagement criteria for high conversion to SQLs and Opportunities
- Provide acquisition and pipeline forecasts, conversion insights, and strategic recommendations to the executive team
- Balance acquisition volume with quality, ensuring that growth in signups/MQLs leads to measurable improvements in downstream conversion and revenue impact
- Lead multi-channel campaigns across designed for both self-serve PLG and enterprise ABM motions
- Own ABM strategy for 1:Many, 1:Few, and 1:1 plays targeting priority accounts and strategic districts/states
- Continuously optimize campaigns for CAC efficiency, funnel conversion rates, and LTV impact
- Lead the national and regional events strategy—trade shows, conferences, executive dinners, and roadshows—that generate high-quality leads and accelerate deals
- Integrate events with ABM and digital campaigns for pre-, during-, and post-event engagement that maximizes ROI
- Manage and develop a cross-functional demand gen team, including:
- Demand Generation Manager – national campaigns, sales enablement, overflow campaign support for regional marketing team
- Events & Regional Marketing Team – 3 regions + freelance support
- Attract, hire, and develop top talent across specialties, creating a culture of accountability, performance, and experimentation
- 10+ years in B2B SaaS marketing, with at least 5 years leading demand generation at scale
- Proven PLG, freemium, or B2C2B experience, with a track record of driving free/PQL → enterprise conversion
- History of owning acquisition and pipeline targets of at least $X/year while maintaining strong downstream conversion rates
- Deep expertise in ABM and event marketing
- Proficiency with modern marketing tech stacks (HubSpot/Marketo, Salesforce, 6sense/Demandbase, Google Analytics, Webflow, etc.)
- Strong analytical skills, with expertise in attribution, forecasting, and data storytelling
- Experience managing multi-million-dollar budgets and optimizing for ROI
- Thrives in high-growth, fast-paced environments; able to balance strategy with hands-on execution
Application process
- Please note that applications for this position will be accepted until 9/28/25 - applications received after this date will be reviewed on an intermittent basis
- While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application
Our take
MagicSchool AI is levelling up education with its generative AI tools designed to enhance both teaching and learning environments. Initially focused on creating AI-driven resources for educators, the company is now expanding to provide tools directly for students, to support various learning activities and improve educational outcomes.
These tools are built to streamline and enrich the educational experience with customized AI solutions that cater specifically to the needs of teachers and students. By working closely with educational institutions and incorporating feedback, MagicSchool aims to address common challenges in education and make AI a valuable asset in the classroom.
With substantial funding to its name, its clear that investors see the potential in MagicSchool's proposition. The company is now ready to take the next step in its mission of integrating AI into educational settings to benefit both teachers and students.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jun 2025
$60m
LATE VC
Feb 2025
$45m
EARLY VC
Total funding: $122.4m
Company benefits
- Work from home
- Unlimited Time Off
- Insurance (we offer four different 100% employer-paid health insurance plans, and dental and vision are also offered at very low premiums)
- $100 Monthly Wellness Stipend
- 401k Match (we match 100% of the first 1% and 50% of your next 5%)
- Stock Options (all of our employees are offered generous stock options, vested over 4 years)
Company HQ
Civic Center, Denver, CO
Leadership
Adeel Khan
(CEO)Previously a Founding School Director/Managing Director of Schools at DSST Public Schools. Prior to that, they were a Social Studies Teacher at KIPP Metro Atlanta and a Special Education and English Teacher at Teach for America.
Share this job
View 13 more jobs at MagicSchool AI