Senior Marketing Manager, UpCodes
$100-188k
Canada: $100K – $150K + Equity
All-in-one code compliance platform
Open for applications
All-in-one code compliance platform
21-100 employees
Open for applications
$100-188k
Canada: $100K – $150K + Equity
21-100 employees
Company mission
To help users build affordably, quickly, and enjoyably.
Role
Who you are
- Experience in marketing: Over 5+ years of marketing experience in a B2B startup or tech company
- Have experience with crafting, iterating, and testing end-user messaging
- Have experience bringing new products to market
- Have experience with growth, demand generation, or PMM
- Data-driven: You use data to set the right objectives and find the most effective solutions. Your decisions are backed by clear, defendable reasoning, but you also appreciate the role of intuition and conviction
- Open to feedback: You’re good at managing feedback and using it as a driving force for your work. You thrive in a fast-paced environment, handling multiple initiatives and perspectives simultaneously while maintaining an optimistic outlook. You're open-minded and not afraid to learn through trial and error
- You sweat the small stuff: As a detail-oriented person, you raise the team's standards for quality and attention to detail
What the job involves
- Historically we’ve primarily invested in R&D to build a healthy foundation of product-market-fit before building out Sales & Marketing
- However, we are now reaching an inflection point where we want to invest much more on the GTM side. As part of this expansion, we’re looking for a Senior Marketing Manager to translate top level company goals to marketing strategies, tactics, and investments for achieving our goals
- You’ll play a pivotal role in maintaining our competitive edge as we continue to grow as a compound startup
- You will help develop the strategy across all marketing functions
- You will work closely with cross-functional partners across Product, Sales, and Engineering to ensure we are driving healthy growth across both our self-serve and sales-led sides of the business
- This is a generalist role where you will lead projects in product marketing, growth, demand generation, brand, and events
- As a Senior Marketing Manager, you’ll have a direct and significant impact on how we go to market and the company's future
- Marketing Strategy: Work backwards from company priorities to contribute to the roadmap and goals across the Marketing team
- Messaging and positioning: Continue developing the messaging from the product lines to our diverse range of users
- Lead Generation: Oversee demand generation strategies to create consistent, high-quality pipeline growth for the sales team
- Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates
Our take
UpCodes is an all-in-one code visibility and access platform that enables structured code research while empowering company-wide code expertise. It's easy-to-use, multi-dimensional solution is applicable to anyone involved in the design, construction, or occupancy of buildings to streamline project management and improve overall efficacy.
As more companies seek out new, automated solutions to improve business processes, it's no surprise that code compliance solutions are increasingly popular. The company has over 650,000 active monthly users and counts Airbnb, the City of Berkeley, SOM, 4Leaf, and Kaiser Permanente among its 1,000+ client organizations.
A graduate of Y-Combinator's summer 2017 accelerator, UpCodes has experienced significant growth, expanding its suite of solutions. Recent launches include a searchable building code database, UpCodes AI (a 3D model scanning tool), and Copilot, an AI-powered research assistant built on ChatGPT-4. With a strong focus on product innovation and high user retention, UpCodes is set to be a major market player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
May 2023
$3.5m
SERIES A
Mar 2021
$3.4m
EARLY VC
Total funding: $7.7m
Company HQ
Berkley Square - Headway, Austin, TX
Articles
Leadership
Scott Reynolds
(Co-Founder & CEO)Former Architect at KPF and Junior Architect at HASSELL. Also previously worked as a Graphic & Motion Designer at Huge Designs.
Garrett Reynolds
(Co-Founder)Former Software Engineer at PlanGrid. Previous Teaching Assistant at Harvard University and Research Assistant at MIT.
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