Account Executive, Forma.ai
+ Stock ownership plan
Sales performance management software
Job no longer available
Sales performance management software
101-200 employees
Job no longer available
+ Stock ownership plan
101-200 employees
Company mission
To reinvent the cumbersome, chaotic, and wildly inefficient world of sales compensation.
Role
Who you are
- 5+ years of experience in enterprise sales within B2B SaaS, ideally with selling sales performance management or other revenue operations technology
- A track record of exceeding quota, with experience closing six- and seven-figure deals
- Deep expertise in navigating complex enterprise sales cycles and engaging senior executives
- Strong analytical skills, with the ability to leverage data and insights to drive decision-making
- Exceptional communication and storytelling abilities to articulate Forma.ai’s value proposition
- A collaborative, team-first mindset, with experience working closely with Marketing, RevOps, and Product teams
What the job involves
- As an Account Executive at Forma.ai, you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals
- You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects, helping them transform their approach to sales planning and incentive compensation
- Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts
- Engage senior executives (CROs, CFOs, RevOps leaders) to position Forma.ai as a strategic partner in sales performance optimization
- Develop tailored sales strategies to penetrate key accounts and expand existing relationships
- Consistently achieve and exceed sales targets through disciplined pipeline management and forecasting
- Leverage data-driven insights to identify high-potential opportunities and accelerate deal velocity
- Collaborate with BD and Marketing to drive qualified leads and create multi-threaded sales opportunities
- Master the Forma.ai sales methodology to drive repeatable success across complex sales cycles
- Ensure seamless handoff between sales and implementation teams for a world-class customer experience
- Optimize sales processes to reduce friction and increase efficiency in deal execution
- Utilize our revenue technology stack to track, manage, and optimize sales performance
- Leverage AI-powered insights to refine outreach strategies and personalize prospect engagement
- Partner closely with Marketing, RevOps, and Customer Operations to ensure alignment in messaging, lead flow, and customer onboarding
- Act as the voice of the customer, providing feedback to Product and Engineering to influence roadmap priorities
Our take
Sales operation is notoriously every organisation’s noisiest department, and one that has seen relatively little innovation thus far. There has been a widening gap in efficiency and optimization for many of the functions that make up sales operations. Forma.ai, a compensation-focused AI software company, provides its customers with an avenue to improve general sales performance by enabling them to enhance sales performance activities through automation.
The company’s current niche focus is contrary to the wide-net approach that major industry players like Salesforce have taken, but Forma.ai is already proving to be a much needed product offering. It promises customers endless sales improvement solutions and implementation strategies - all using AI and end-to-end automation - and thus has secured several large clients such as TrustPilot, Autodesk, Redis, and Stryker.
The company has achieved impressive revenue growth amid rapid enterprise adoption of its platform, and is now focused on expanding its headcount, as well as accelerate product development and go-to-market initiatives to meet growing demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$45m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $58m
Company benefits
- Meaningful Compensation: In addition to being paid above the industry average, you’ll join in Forma.ai’s success with our employee equity plan.
- Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave.
- Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
- Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend.
- Flexible Working: North American employees can work from where they are most productive, whether that's in our Toronto HQ, from home, or a combination of both.
- Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on.
Company HQ
East Bayfront, Toronto, ON
Leadership
Nabeil Alazzam
(Founder & CEO)Previously co-founded Primer Business Solutions, before moving on to work as a Management Consultant at ZS Associates, and then serving as VP of Sales at Spoonity.
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