Event Director, Immediate Media Co
Food & Festivals, Maternity Cover
£55.3-65k
Salary is pro rata
Special interest content and platform company
Be an early applicant
Special interest content and platform company
501-1000 employees
Be an early applicant
£55.3-65k
Salary is pro rata
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- Passionate about events
- Enjoy leading and mentoring a diverse team
- Strategic thinker with a results-driven mindset
- Creative and enjoy coming up with new ideas through the implementation
- Thrive in a fast-paced, dynamic environment
- Proven experience in a senior role within the events industry, ideally working across consumer events
- Strong team management experience, including managing cross-functional teams across marketing and sales
- Sales experience, including closing larger deals and working with key clients/ partners is essential
- Strong financial acumen and experience with P&L management
- Excellent negotiation and relationship-building skills
- Strong organisational and project management skills
- Ability to work independently and as part of a team
- Demonstrate the ability to think strategically
What the job involves
- As Event Director, you will manage the P&L for 8 events, achieve commercial targets, and lead a team of 12 across sales, sponsorship, marketing, and operations
- You will oversee the Good Food Shows and outdoor festivals at Hampton Court Palace, ensuring they meet business contributions through effective budget management
- Our role involves growing the show's contribution by identifying new content opportunities, organic growth, and brand extensions
- You will manage and develop the sales, sponsorship, and marketing teams, working closely with content and operations to create and implement sales and marketing strategies
- Additionally, you will collaborate with the wider Good Food brand and central teams to align content with brand initiatives, bringing Good Food to life at events and reaching wider audiences to maximise revenues
- Oversee the financial performance of each event, managing the overall show budgets including operations, marketing and talent, ensuring profitability and cost control, and that each event achieves the targeted gross contribution
- In collaboration with the Portfolio Director, deliver a budget and KPIs for each show which will be presented to the wider business 10 months out from the show
- Work with the Portfolio Director to ensure budgets are approved, tracked and monitored, raising any potential revenue issues
- Lead the planning and execution of each event, ensuring all aspects are delivered to a high standard. Coordinate with internal and external stakeholders to ensure seamless event delivery
- Track and evaluate the effectiveness of event activities, sponsorships, and marketing campaigns. Provide recommendations for improvement and ensure continuous enhancement of the event
- Build and maintain strong relationships with key stakeholders, including sponsors, partners, exhibitors, and attendees
- Work closely with the wider Good Food brand team including editorial, sales and marketing teams, to ensure that event content is aligned to wider brand initiatives and opportunities to reach data across the wider brand to maximise opportunities for ticket sales
- Build relationships with industry stakeholders, including key companies of influence, media owners, and associations. Explore potential marketing opportunities, event partnerships, new revenue streams, and cost savings from these relationships
- Monitor key competition and identify their strengths and weaknesses versus the show. Attend relevant exhibitions and festivals and networking events
- Ensure that carbon emission tracking is completed in a timely manner for each event, looking for opportunities to decrease the carbon footprint
- Manage and mentor a diverse team, including sales, marketing, sponsorship, and content teams, whilst working closely with a team of operational free-lancers. Provide guidance, support, and professional development opportunities to team members, working closely with direct reports and the wider team to help them achieve both personal and business objectives
- Work closely with the Marketing Manager and central Brand Marketing Director and Digital Director to ensure a solid strategy and marketing plan is put in place to hit targets, including visitor numbers and revenue, as well as delivering the right type of visitor. Sign off on the marketing plan with the Marketing Manager. Sign off on the creative campaign and monitor collateral on an ongoing basis
- With the Head of Sales, create a sales strategy and plan for each event, including proposals for any enhancements to the show to improve the client experience
- Lead on recruitment process for any new hires, and be part of the process for more junior roles
- Work with Sponsorship Manager and Head of Sales to develop and implement strategies to achieve sponsorship revenue targets
- Identify potential sponsors, create compelling sponsorship packages, actively to pitch to new and existing clients and negotiate agreements to maximise revenue
- Lead on account management of key clients, focusing on long term relationships with key partners and looking for new opportunities to generate revenue and renew contracts
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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