Senior CRM Manager, Health-E Commerce
Health Savings Account
$120-140k
+ Discretionary Annual Bonus Eligibility: Up to %15
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$120-140k
+ Discretionary Annual Bonus Eligibility: Up to %15
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Minimum of 4-5 years of CRM marketing experience within consumer brand, fashion/apparel, or ecommerce company
- Experience with building and managing a successful loyalty program
- Experience managing day-to-day strategic vision and executions for email and SMS programs for an ecommerce company
- Ability to strategize and execute short term wins while simultaneously developing effective long-term customer CRM and retention strategies
- Strong time management and prioritization skills
- Proven record of partnering cross functionally to drive top line growth
- Proactively initiates changes to improve work processes and ability to work with ambiguity
- Excellent presentation, organization & communication skills
What the job involves
- Health E-commerce is seeking a Senior Manager of HSA CRM & Loyalty to join our Growth Marketing team
- This role will be fully dedicated to our Health Savings Account (HSA) business – both direct-to-consumer and via our B2B2C Third-Party Administrator partners
- This unique role will drive “integrated campaigns” connecting our Partners’ experiences to our own to help consumers make the most of their HSA plans
- This role will support the development and execution of the strategy to use persona-based marketing to attract, engage, and retain customers over time and across touchpoints (eg email, SMS, loyalty programs, partner channels, service, and site)
- This role will be part of our nimble cross-functional HSA team, reporting into the Director of CRM and Loyalty
- Act as the lead CRM marketer and strategist, being hands-on in the development and execution of the HSA CRM strategies, with a daily focus on practical, hands-on implementation as well as longer term execution
- Lead the “connectivity” between incoming partner customers (and their data) to create a seamless experience that starts building trust, our brand, and a relationship
- Partner with the Product, Technology, Compliance, and Account Management teams to build the tools and processes to grow our contactable customers
- Partner with HSA Marketing, Business Intelligence, and Product/Dev to evolve our personas and build out the tools and process to segment our database and tailor our messaging to the degree that is required for this unique buyer set
- Create a thoughtful test and learn process across message types (eg merchandising, education, personalized account insight) and across personas to deliver results
- Work closely with our development team and third-party partners to ensure existing integrations are performing as expected, as well as define feature enhancements and product requests that push our capabilities forward
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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