Product Marketing Manager, Implicity
€65-70k
Universal remote monitoring platform for cardiac patients
Be an early applicant
Universal remote monitoring platform for cardiac patients
21-100 employees
Be an early applicant
€65-70k
21-100 employees
Company mission
To improve clinic operations and the standard of care by harnessing the full power of data.
Role
Who you are
- 4-6 years of experience in Product Marketing in a fast-paced environment (startup / scale up / consulting, etc.)
- Excellent analytical & strategic thinking to understand market dynamics, clearly explain them internally and define our key messages
- Strong ability to structure go-to-market approaches and work cross-functionally with Sales, Product & Marketing
- Exceptional soft-skills in order to both connect with prospects & customers and influence internal teams
- Willingness to get your hands dirty and launch product adoption campaigns, develop assets with other teams, etc
- Experience in Health sector or Medtech is a plus
- Fluent in English (our market is international and you will be in frequent contact with US customers & prospects ). You are willing to go to the US several times a year in order to meet with our Sales team, our prospects and our clients
What the job involves
- We are looking for a Product Marketing Manager (PMM) to help structure and scale our go-to-market (key messages, positioning) & product adoption strategy
- This role is critical in aligning Product, Market, and Sales to ensure our solutions meet customer needs while driving adoption and market penetration
- 1️⃣ Market Insights & Product Influence
- Lead competitive & market intelligence (trend analysis, competitive benchmarking, pricing research, etc.)
- Conduct customer and prospect research (interviews, field feedback, data analysis)
- Partner with product teams to help prioritizing features based on market insights
- 2️⃣ Go-To-Market Strategy & Product Positioning
- Define and refine the positioning and key messaging for all products & features
- Build and execute GTM strategies for new product launches
- Work closely with PMs to anticipate market needs and align roadmaps accordingly
- Ensure consistency across sales, product, and marketing teams regarding messaging
- Monitor product performance in the market and adjust marketing strategies based on feedback, metrics, and changing market conditions
- 3️⃣ Customer Engagement & Product Adoption
- Develop product adoption campaigns in partnership with communication team (in-app campaigns, email, customer events, webinars, user guides)
- Work closely with Customer Success teams to enhance onboarding & drive feature adoption
- Establish a feedback loop between users and the product team to identify pain points
- 4️⃣ Support Content Creation & Sales Enablement initiatives
- Work closely with the Communications team to align messaging, outreach strategy and overall content creation (**sales enablement materials**) and guarantee the respect & understanding of our key messages
- Represent the company at key industry events and conferences to position our solutions & gather market insights
Application process
- 1° 30min call with Alexandre, our CPMO, your future manager
- 2° Case Study review with Alexandre (CPMO) & a team member
- 4° Interview with Lucie, COO & Arnaud, CEO
- \=> Depending on your availability, the recruitment process should last less than 3 weeks
- Offer usually follows within 72 hours 🤞🏻
- Start Date: 02 June 2025
Our take
The MedTech boom has seen many innovations through the 2010s, and Implicity, a remote patient monitoring and cardiac data management company, has definitely had a clear lineage of growth since its founding in 2016.
Implicity develops software to monitor and analyse the information from pacemakers and cardiovascular devices to aid physicians and healthcare professionals through all stages of a patient’s treatment. However, maintaining growth on one product alone is hard, especially with so much Medtech competition. Implicity remedies this with its other product, a data analysis platform that uses AI and cloud technology to analyse the devices linked up to its aforementioned pacemaker and cardio health platform. Implicity leverages this data for use in patient management, clinical studies, and R&D.
Playing both fields of MedTech has diversified the draw for hospitals and companies to Implicity. It continues to update and diversify the double offering via updates to its systems with the company hoping to exemplify the continued innovation that is key to MedTech company growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2024
$2.7m
GRANT
Apr 2022
$23m
SERIES A
Total funding: $30.1m
Company benefits
- 25% variable, based on annual objectives (uncapped)
- Eligible for the BSCPE award
- Mutuelle: Alan (€26.5 / month + €14 for children)
- Restaurant tickets: €9 (50% employer)
- Transport: 50% subscription OR Sustainable Mobility Package (€37.5 / month )
Company HQ
North Cambridge, Cambridge, MA
Leadership
Arnaud Rosier
(CEO & Founder)Currently Cardio Electrophysiologist at Ramsay Santé Hospital. Previously Cardiac Electrophysiologist at Groupement des Hôpitaux de l'Institut Catholique de Lille and Cardiologist at ADHP.
David Perlmutter
(Chief Innovation Officer & Co-Founder)Previously R&D at AIRTAG, Project Manager at HITRONETIC and Research Intern at CNES.
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