Director of Product Marketing Commerce Payments, GoDaddy

• 10+ years in growth, go-to-market, product marketing, commercialization, or a closely related field. Track record of taking a segment or product from insight through measurable adoption in a global organization
• Deep fluency in SMB Commerce, payments, POS, commerce SaaS, Merchant vertical software or adjacent merchant solutions. Able to translate customer realities into clear market opportunities
• Strong commercial judgment across pricing and packaging, offer design, funnel metrics, experimentation, retention, margin, product mix, unit economics and growth tradeoffs
• Customer-led product craft including significant research instincts sharp positioning, compelling proof points, useful seller tools, launch planning, and the ability to turn merchant language into action
• Executive-level communication and cross-functional leadership, with the confidence to create transparency and momentum across Sales, Product, Marketing, Finance, and Analytics while moving between strategy, analysis, writing, training, execution, and thoughtful use of AI
• We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement

Desirable

• GoDaddy Commerce helps entrepreneurs sell online, in person, and across the workflows that run their businesses
• We are looking for a Commerce Growth Director to accelerate adoption among higher-value brick-and-mortar businesses - including retailers, medical and professional offices, automotive businesses, and service providers operating at a power seller scale >$100K
• Owning end-to-end go-to-market strategy and measurable growth outcomes for this segment - from merchant insight and positioning to offers, enablement, experimentation, launches, and demand generation
• Working cross functionally you will connect customer truth to commercial execution and the product roadmap
• This is a hands-on growth leadership role
• You will interview our merchants, build the first narrative and proof point, train sellers, compose campaigns, inspect performance, and turn customer needs into product priorities
• Understand and prioritize the merchant: Build the segment strategy. Define the most attractive use cases, verticals, jobs to be done, buying triggers, and barriers within the $100K-$1M, $1M+ segments. Turn merchant insight into action. Combine interviews, call listening, funnel analysis, competitive research, and win/loss learning into prioritized growth bets and roadmap input
• Build and activate the go-to-market engine: Lead positioning and messaging. Develop benefit-led positioning and vertical stories beyond savings and free hardware, centered on simpler operations, growth, customer experience, flexibility, and confidence
• Equip Sales to win by building narratives, qualification frameworks, objection handling, proof points, and seller-learning programs that improve acquisition, seller efficiency, product fit, and field confidence
• Develop demand generation. Partner with Marketing to turn segment strategy into briefs, audiences, campaigns, content, and landing experiences; stay close enough to performance to refine them quickly
• Build a disciplined experimentation roadmap. Develop learning agendas and tests across message, channel, offer, onboarding, and seller motion; detail what works and scale it fast
• Evolve the commerce proposition: Accelerate SaaS growth. Develop the plan to materially increase SaaS adoption and attach, clarifying packaging, feature value, target personas, pitch, and the path to higher-margin recurring revenue
• Improve pricing and offers. Shape and test pricing, transaction-fee structures, hardware purchase and rental models, credits, and other offers using customer response, conversion, retention, and unit economics
• Create a connected commerce story. Connect in-person payments with e-commerce and omnichannel journeys and show how GoDaddy's AI-assisted and custom-build capabilities can create the workflows or vertical tools merchants need before integrating payments
• Deliver end-to-end launches. Lead pricing, positioning, merchandising, purchase-path UX, seller readiness, customer guidance, and post-launch optimization for adjacent products and accessories
• Operate the business: Own the growth scorecard. Define success measures across adoption, conversion, SaaS attach, product mix, retention, margin, and sales productivity; stay close to customer and seller calls to explain performance and drive rapid improvements
• Strengthen planning and unit economics. Partner with Finance and Analytics on forecasts, sensitivity analyses, investment cases, and annual plans that connect near-term learning to the next phase of growth
• Improve readiness and prioritization. Align Sales and self-serve journeys around a coherent offer set, make explicit tradeoffs, and protect capacity for the highest-yield initiatives