Senior Product Marketing Manager, LegalZoom
$121.5-216k
Office located in Sherman Oaks, CA
Online legal advice platform
Posted today
Online legal advice platform
1001+ employees
Posted today
$121.5-216k
Office located in Sherman Oaks, CA
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 8+ years of marketing experience, with at least 4 years specifically in Product Marketing
- Experience with direct revenue accountability and a track record of hitting growth targets
- Experience driving nationwide campaigns, GTM initiatives, and performance marketing
- Ability to apply consumer insights, research, and testing to drive world-class strategy
- Experience developing pricing strategies, leveraging behavioral economics principles (asymmetric dominance, anchoring, and decoy pricing)
- Experience with A/B testing, tracking and interpreting results, and recommending next steps
- Excellent communication skills (written & verbal), comfortable presenting to executives
- Experience building AI agents and automated workflows using Claude or similar tools
- Bachelor’s degree required; MBA or higher degree preferred
What the job involves
- As a Senior Product Marketing Manager, you will own the performance and growth of a LegalZoom business line, driving acquisition strategy, shaping positioning, and delivering revenue results.
- Senior PMMs at LegalZoom operate with broad business ownership across a defined product portfolio, partnering closely with cross-functional leaders to drive outcomes.
- You are the connective tissue between product, marketing, and the customer: you understand the competitive landscape deeply, own the end-to-end customer journey from first touch through long-term retention, and translate market intelligence into go-to-market strategies that win.
- You are equally comfortable developing pricing strategy rooted in behavioral economics as you are building AI agents to scale how the PMM team operates.
- You are creative, strategic, and analytically rigorous, with a track record of delivering measurable business impact
- Own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results
- Lead the end-to-end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long-term value
- Establish positioning, packaging, and pricing for your business portfolio of products
- Drive commercialization, campaign, and cross-sell opportunities
- Develop go-to-market strategies to support product and feature launches
- Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
- Influence product strategy, testing, research and content roadmaps to optimize our position
- Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
- Create and optimize claims and messaging that will resonate with prospective customers
- Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience
- Build AI agents and automated workflows in Claude, ChatGPT, Gemini, or AirOps to streamline PMM tasks and scale the team's research, analysis, and go-to-market operations
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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