Marketing Analytics Manager, Etsy
$174-226k
+ Equity package + Annual performance bonus
More information about location
2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$174-226k
+ Equity package + Annual performance bonus
More information about location
2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- You have 6+ years experience as a data scientist/analyst or in a quantitative role in which you have direct experience developing and testing Marketing Mix Models
- You have lead Analytics or Data Science teams, and provided useful and actionable feedback
- A Mastery of SQL (experience with BigQuery preferred) and advanced proficiency in R/Python
- Experience with existing open source MMM packages, Looker, Looker Studio or other data visualization software
- Comfortable reviewing your team's code, troubleshooting data pipelines, and ensuring statistical rigor in production environments
- Experience guiding and scaling marketing efforts and a deep understanding of brand marketing theory and practice, preferably with a focus on Above the line, Creator Collective & Influencer, Affiliate and Paid Social in a retail/marketplace setting
- Understand measurement techniques, such as customer lifetime value (CLV), marketing mix models (MMM), experimental design and brand measurement
- A successful track record of distilling highly complex problems into narratives that are concise and action focused
What the job involves
- We are looking for a Marketing Analytics manager to lead a team of data scientists that support our Brand Marketing Organization
- The team will employ sophisticated analysis and industry-leading measurement techniques - such as the measurement trifecta of experimentation, MTA and MMM- to drive the strategy and operational processes of these groups
- Requires working with rigorous statistical methods to solve the "untrackable" problems inherent in Brand Media
- If you enjoy leading analytics teams, raising the technical bars, and applying advanced causal inference to real-world marketing data
- This is a full-time position reporting to the Director, Marketing Analytics
- Our team partners with peers in marketing, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing our efforts, and highlighting improvement areas
- We support our Brand Media teams, which drives new customer acquisition and brand consideration
- Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community
- Ultimately, the team's work strengthens Etsy and helps continuously improve the Etsy experience
- Manage a team of data scientists, providing deep technical mentorship. Code reviews, guiding statistical methodology, and ensuring best practices in our analytics workflow
- Collaborate closely with Brand Media Marketing (Above the Line, Creator & Influencer, Affiliate, Paid Social) and Marketing Tech team management to develop strategies to sustain and grow our buyer base. Influence how budgets are allocated across Brand Media channels to maximize incremental growth
- Architect and refine our measurement methodology for upper-funnel channels. Lead the develop of incrementally tests to validate the impact of brand media where click-based tracking falls short
- Work with the technical teams to integrate Brand Media inputs into our Media Mix Models (MMM) and attribution logic, ensuring our models accurately reflect the nuances of the ATL, Creator and Affiliate ecosystems
- Synthesize complex analytical findings into concise, actionable recommendations for senior executives. Translate statistical significance into business confidence
- Elevate the level of your team by bringing in external examples and advanced coding/modeling perspectives, ensuring we are continually refining our analytical toolkit
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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