Growth Marketing Strategist, Firework
$90k
More information about location
Office located in San Mateo, CA
Video-based eCommerce platform
Open for applications
Video-based eCommerce platform
201-500 employees
Open for applications
$90k
More information about location
Office located in San Mateo, CA
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Role
Who you are
- Engineering degree (B.S. in Computer Science, Engineering, or related technical field) is required
- 1+ years in growth marketing, demand generation, or outbound marketing in a B2B context
- Strong analytical understanding of B2B sales funnels, outbound marketing strategies, and demand generation
- Proficient with data analytics tools to drive insights
- An unconventional, non-linear growth mindset with passion for experimenting, testing, and optimizing for continuous results
- Excellent communication and collaboration skills to work effectively with technical and non-technical teams
What the job involves
- We are looking for an analytical and tech-savvy growth hacker with an engineering background to support and spearhead our demand generation efforts and drive outbound B2B leads
- In this role, you will apply your technical expertise and creativity to design, implement, and optimize lead generation strategies
- You’ll collaborate with both marketing and sales teams to create scalable growth campaigns that deliver qualified leads for the B2B pipeline
- What you’ll be doing:
- Partner with Marketing and other teams to support and execute innovative and unconventional demand generation initiatives aimed at amplifying qualified outbound B2B leads
- Build, support, and manage end-to-end outbound campaigns, using tools like cold email outreach and other outbound channels to drive top-of-funnel growth
- Leverage your engineering expertise to automate lead generation processes, data enrichment, and scaling of outbound strategies
- Work closely with sales teams to ensure a seamless transition of leads, optimizing handover processes and feedback loops to improve lead quality
- Analyze data from outbound campaigns including account scoring to measure effectiveness, optimize performance, and implement new tactics based on insights
- Run continuous A/B tests and growth experiments to refine messaging, targeting, and lead conversion tactics
- Use data-driven approaches to segment target audiences based on firmographics, behavior, and market trends, ensuring precise targeting for outbound efforts
- Continuously evaluate and implement new tools, systems, and platforms that can enhance outbound lead generation and demand growth
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners such as Albertsons, a prominent grocery chain, by granting them access to its video technology infrastructure. This enables partners to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Vincent Yang
(CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
Jerry Luk
(President)Previously Head of Business Strategy for the Mobile division at Edmodo. Before that, co-founded Presdo where they were CTO. Early employee at LinkedIn, creating the mobile platform.
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