Senior Brand Manager, Live Nation
LN Media & Sponsorship
$75-78k
Offers stock reimbursement program
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$75-78k
Offers stock reimbursement program
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 5-7 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
- 1-3 years of employee and/or agency team management experience
- Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
- Excellent communication skills – written, verbal, presentation and visual storytelling
- A proactive, collaborative, and organized working style
- Excellent interpersonal skills for building relationships internally and externally
- Track record of working with recognizable global brands and growing client relationships
- Experience with marketing programs across physical and digital components preferred
- Record of success building, selling, and delivering innovative marketing programs with measurable results
- Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
- Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
- Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends
- Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
- Strong financial management skills including ability to manage multiyear budgets and forecast with confidence
- Ability to examine and interpret results, auditing for errors and highlighting opportunities and trends
- Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed
What the job involves
- The Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management
- This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
- Client Relationship Service
- Program Activation & Performance
- Financial Performance, Budget Planning & Reporting
- Team Management & Development
- Innovation & Growth
- Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
- Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation
- Manages/Oversees the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
- Supports or leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc…) to ensure alignment between LN & client on strategy, delivery and performance of partnership
- Actively contributes to the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
- Manage the financial health of sponsorship programs by forecasting precisely, partnering across teams to optimize spend and mitigate budget risks, and serving as the account lead to ensure accurate financial reporting and revenue recognition
- Supports the definition of program Key Performance Indicators (KPI) that Live Nation can directly impact and manages the measurement and optimization of those performance metrics
- Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development
- Meaningfully impacts department wide development initiatives that improve overall team efficiency and effectiveness
- Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
- Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
- Supports Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
- Proactively supports peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies, like Goodlive, that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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