Engineer, Novel

The platform launched on Shopify in early 2022, intending to make the NFT experience as seamless as the shopping experience digital consumers are currently used to. It uses the eco-friendly Polygon platform to keep gas fees and transaction speeds low.

Much will depend on how far and how fast consumers and brands are willing to commit to NFTs as part of the commerce experience. And, while this does seem on the cards, fluctuations in the precarious NFT market mean it’s no guarantee. Nevertheless, Novel is offering a new and comprehensive service, and could see good growth if the market takes off.