Performance Marketing Manager, Cape
$150-200k
+ Equity
Privacy-first mobile network
Open for applications
Privacy-first mobile network
21-100 employees
Open for applications
$150-200k
+ Equity
21-100 employees
Company mission
To reimagine connectivity in this mobile-first world, with privacy and security at the core.
Role
Who you are
- If you thrive on quickly iterating based on performance data and tackling unique challenges (like measuring ROI in a cookieless world), this role is for you
- Performance Marketing Experience: 4-8+ years of hands-on experience managing performance marketing campaigns (e.g., Google Ads, Facebook/Meta Ads, etc.) with significant budgets and demonstrable results in customer acquisition
- Analytical Skills: A metrics-driven mindset with expertise in measuring ROI and optimizing funnel performance. Experience designing experiments or lift tests (geo tests, A/B tests, or holdouts) to assess true incremental impact of marketing efforts (and to identify any cannibalization)
- Marketing Technology & Tracking: You’ve built and managed the marketing tech stack end-to-end. This includes setting up UTM tracking and tag management (e.g., Google Tag Manager), implementing server-side conversion tracking or APIs, and integrating campaign data into CRM and analytics systems for full-funnel attribution
- SQL and Data Analysis: Proficiency in SQL and data analysis – able to self-serve data to analyze campaign performance and generate actionable insights
- Agility & Experimentation: A test-and-learn approach to marketing. You iterate quickly based on what the data is telling you, and you’re comfortable making weekly (even daily) adjustments to campaigns to capitalize on opportunities
- Privacy-First Mindset: Enthusiasm for tackling the challenges of growth in a privacy-first context. You are excited about finding new solutions that respect user privacy
- Results Orientated: A track record of hitting growth targets and improving key metrics. You take ownership of outcomes and consistently look for ways to exceed expectations
What the job involves
- Cape is a privacy-first mobile carrier, and we are looking for the founding member of our performance marketing team to drive our next stage of consumer growth
- We’re solving new problems – figuring out how to achieve growth and accurate marketing attribution in a privacy-centric environment – so we need someone who brings a data-driven yet creative mindset to experiment and deliver results
- You will manage and optimize campaigns across digital channels without relying on third-party cookies or traditional tracking, finding creative ways to reach our audience and measure success
- This position reports to the Head of Consumer Growth
- Scale Paid Acquisition: Drive significant growth in new customer acquisition through paid channels (Google, Meta, etc.) by continually optimizing campaigns to maximize ROI and meet aggressive growth targets
- Efficient Spend Optimization: Maximize return on ad spend by reallocating budgets weekly based on performance insights, ensuring each dollar is spent efficiently to drive incremental growth. Establish a rigorous test-and-learn framework to measure true incrementality of our campaigns. For example, run geo-based holdouts or period-over-period experiments to determine lift and avoid cannibalization of organic users
- Data-Driven Insights: Leverage analytics and SQL to deep-dive into campaign data, uncover trends and opportunities, and inform strategic decisions on channel mix, targeting, and messaging. Present findings and recommendations to the team to guide overall growth strategy
- Privacy-First Attribution: Develop and implement a robust, privacy-first tracking and attribution strategy (without third-party cookies) to accurately measure each channel’s contribution to customer acquisition and retention
- MarTech Implementation: Build and manage our marketing tech stack – from defining UTM parameters and setting up ad platforms to integrating server-side conversion tracking and CRM data – to capture the full customer journey from click to conversion
- Cross-Functional Collaboration: Work closely with the creative, product, and data teams to ensure marketing initiatives are aligned with product launches and that tracking implementations are accurate and privacy-preserving. Collaborate on landing page optimization and creative testing to improve conversion rates
Our take
The massive amounts of data that telecom companies hold on their customers, and the various weak spots in mobile networks, offer many lucrative possibilities for hackers. With massive mobile network data breaches affecting the likes of US telecom giant AT&T, Cape is a mobile network responding with a way to reconcile personal privacy and national security.
Cape positions itself as a privacy-first mobile network, offering 5G and 4G speeds with more privacy. It collects minimal personally identifiable information from its customers as well as offering spam protection, hardened account security and firewall. The network itself piggybacks on existing cellular networks and uses advanced encryption and data protocols to protect its customers.
The company has attracted good investment and secured contracts with the US military because of the network's ability to contribute to national security. Cape only came out of stealth recently, though, and its first steps will be to provide its users with eSIMS. A partnership with UScellular will help grow the company's market share as well.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Mar 2025
$15m
SERIES B
Apr 2024
$40m
SERIES B
Total funding: $76m
Company HQ
North Rosslyn, Arlington, VA
Leadership
John Doyle
(CEO)Currently Board Member at Vannevar Labs. Previously held positions at Palantir Technologies and was a Judicial Law Clerk at Eastern District of Virginia.
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