Member Growth Specialist, Blue Light Card
£45-50k
Plus bonus scheme
1-2 days a week in office
Scaling tech business offering market leading benefits
Be an early applicant
Scaling tech business offering market leading benefits
201-500 employees
Be an early applicant
£45-50k
Plus bonus scheme
1-2 days a week in office
201-500 employees
Company mission
To become the destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.
Role
Who you are
- Experience building automated outreach workflows and lifecycle comms in a CRM platform - the concepts matter more than a specific tool
- A genuine curiosity about how organisations and businesses work, and how to communicate with them effectively
- Experience in growth, performance, digital or acquisition marketing, with some hands-on involvement across the campaign lifecycle
- Some exposure to paid campaigns across channels such as Google Ads, Meta or TikTok
- A strong test-and-learn mindset and confidence using data to make decisions, using tools such as GA4 or Amplitude
- Familiarity with CMS platforms and an understanding of landing page optimisation principles
- A genuine interest in how AI and emerging digital tools are changing growth marketing
- Strong collaboration skills and comfort working at pace in a fast-moving environment
What the job involves
- Member growth sits at the heart of everything Blue Light Card does. Every day, millions of NHS workers, emergency services personnel, social care professionals, teachers and armed forces members rely on us to help them save money. We are growing fast, and this role exists to help us grow smarter
- You will sit within a small, focused growth team that spans paid performance and member organisation management. The role has two connected work streams: nurturing the organisations that help unlock member sign-ups at scale, whilst also supporting direct-to-consumer paid performance channels
- It is a broad, hands-on role that rewards curiosity and a genuine willingness to learn. We are looking for someone who gets the concepts, loves to test and improve, and wants to grow with us
- Support automated outreach to member organisations, helping to keep them engaged from onboarding onwards
- Segment the member organisation base and test and refine messaging to improve engagement and response rates
- Support member organisations in promoting BLC's offering to their employees, helping turn organisational partnerships into member sign-ups and activation
- Support account management with engagement and usage reporting for member organisations, helping demonstrate value and support renewals
- Plan, run and optimise paid campaigns across Google Ads, Meta, TikTok and emerging channels, with a focus on improving CPA, ROAS and conversion rate
- Design and run A/B tests and build high-converting campaigns and landing pages to improve sign-up and activation rates
- Build dashboards and translate campaign, funnel and channel data into clear, actionable insight using tools such as GA4 and Amplitude
- Collaborate with teams across CRM, Brand, Social, Content, Product and Partnerships to deliver integrated growth campaigns
Salary benchmarks
Our take
Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.
To tackle this problem, Blue Light Card has established partnerships with over 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.
With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
8 people
Abi Munroe, Commercial Content Executive
Insights
Company
Company benefits
- 25 days annual leave plus public holidays and an additional day off for your birthday
- A Moments that Matter day – one extra day of leave each year to use for something that matters to you
- Buy and sell holiday scheme of up to 5 days
- A volunteering/fundraising day – one paid day each year to give something back to the community
- Annual company bonus scheme – linked to both company and individual performance
- Your own Blue Light Card and exclusive access to thousands of discounts
- Personal growth fund of £450 per year to invest in your development
- Private Medical Insurance that includes cover for pre-existing conditions
- Auto-enrolment pension scheme via salary sacrifice, with 100% of employer NI savings reinvested into your pension
- Enhanced Maternity, Partner, Adoption and Shared Parental Leave
- Healthcare cash-back plan
- Colleague Assistance Programme – 24/7 confidential support whenever you need it
- Hybrid working and flexible hours
- EV charging and free parking onsite at HQ
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks and well stocked snack drawers!)
- On-site gym including free HIIT and stretch classes at HQ
Company HQ
Cossington, UK
Leadership
Alidad Moghaddam
(CEO)Alidad Moghaddam is a London-based tech CEO, VC & PE Operating Advisor, Board Member, and Investor. Their career spans start-ups, scale-ups, growth companies and large global enterprises.
Diversity, Equity & Inclusion at Blue Light Card
- Blue Light Card is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We’re proud to have an inclusive environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level or race.
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