Product Marketing Manager, Bitgo
$130-170k
Plus equity and annual performance bonus
Digital asset financial services for instuitutions
Open for applications
Digital asset financial services for instuitutions
201-500 employees
Open for applications
$130-170k
Plus equity and annual performance bonus
201-500 employees
Company mission
BitGo's mission is to deliver trust in digital assets.
Role
Who you are
- 4+ years marketing experience in the software world
- Excellent writing and communications skills
- Experience with crypto, FinTech, etc. is helpful, but not required
What the job involves
- We’re hiring a Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success
- You’ll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product
- Go-to-market:
- Shape our messaging and positioning
- Lead field research and competitive research
- Build out our buyer personas and user personas
- Be a key voice in developing our go-to-market strategy
- Sales enablement:
- Build sales enablement materials – including one-pagers, decks, videos, etc. – that help us improve our win rates and drive product adoption
- Partner with Sales to understand industry trends, sales needs, and more
- Product:
- Partner with Product Management, as well as the rest of the business side, to help prioritize our product roadmap
- Own our product release communications strategy to drive greater product adoption by new and existing customers
- Marketing:
- Launch new products and features to the world
- Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
- Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
- Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our customers
Our take
The digital asset industry is maturing, with asset companies looking to shore up their positions by adding secure custody capabilities. This is good news for BitGo, an independent, regulated cryptocurrency custodian company providing security, custody, and liquidity solutions.
BitGo’s flagship multi-signature wallet solution helps its clients mitigate risk and optimize capital efficiency. The company has subsequently expanded to also cover a number of areas that are critical for any holder of major crypto assets - like portfolio and tax management. In this, BitGo was smart to focus exclusively on institutional clients: there’s huge appetite among larger players to expedite the mainstreaming of crypto, and they’ll need precisely BitGo’s tools to get there.
BitGo was in talks to be acquired by PayPal, and most recently Galaxy Digital, which speaks to a strong institutional confidence in the crypto wave. In spite of a rocky year for the digital assets (which now sees BitGo suing Galaxy Digital for pulling out of the acquisition deal), BitGo has manoeuvred itself into a central position to capitalize on what, now, seems a near-inevitable period of mass adoption. Exemplifying this, the BitGo Ventures wing of the company was launched in 2024 to partner with and invest in cutting edge blockchain and fintech startups.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$100m
SERIES C
Oct 2018
$16m
SERIES B
Total funding: $170.5m
Company benefits
- Company-paid medical, dental, and vision plans
- Catered lunches, fresh snacks, and gourmet coffee
- Commuting made easy with company-paid Caltrain passes
- Competitive compensation, stock options, and 401k plan
- Top-end computer equipment to power your work
- Flexible vacation time
- Remote/hybrid friendly with physical location workspaces
Company values
- Open communication
- Craftsmanship
- Accountability
- Collaboration
- Client-first
Company HQ
Evergreen Park, Palo Alto, CA
Articles
Leadership
Mike Belshe
(CEO)Previously Director of Engineering at Good Technology, who went on to found Cookout Software - and then move to Google as a Software Engineer/Development Manager when the latter company bought out the startup. Has served as BitGo CEO for over a decade.
Ben Davenport
(Advisor)Has spent time as a Software Engineer at Microsoft, Google, and Facebook, and worked on algorithm development at Hudson River Trading. Additionally co-founded and led Beluga, a mobile group messaging solution that was ultimately bought by Facebook, and became Facebook Messenger.
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