EMEA Insights Specialist, Reddit
More information about location
Online platform for thoughts, experiences & discussions
Open for applications
Online platform for thoughts, experiences & discussions
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To empower communities, and make their knowledge accessible to all.
Role
Who you are
- Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations
- Native or fully fluent German and English language proficiency required; French is a plus
- Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events
- Deep expertise in mixed-methodology research, including:
- Qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening)
- Quantitative methods (survey design, segmentation, brand tracking, statistical analysis)
- Strong understanding of the German media and advertising landscape
- Ability to engage credibly with senior stakeholders across major German brands and media agencies
- Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms
- Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail
- Working knowledge of the competitive platform landscape across EMEA
- Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets
- Comfortable navigating cross-functional priorities and collaborating across multiple internal teams
What the job involves
- Reddit is seeking an EMEA Insights Specialist to join our growing Global Insights team. This hybrid role will focus on both commercial and consumer insights, helping advertisers show up more strategically on Reddit while also supporting Reddit’s growth and positioning among consumers across the region
- As the first dedicated Insights hire in Germany, this person will become the definitive voice of Insights across DACH — serving as a trusted advisor and strategic partner to some of the world’s largest brands, agencies, and internal stakeholders
- This role combines consumer intelligence, cultural strategy, brand positioning, commercial storytelling, and market expertise to help drive advertiser investment and audience growth across EMEA
- Reporting to the Global Insights Principal, this role will partner cross-functionally with Sales, Marketing, Communications, and Growth teams to shape how Reddit is understood in-market by both advertisers and consumers
- Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders
- Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies
- Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends
- Strategy & Growth:
- Translate insights into compelling sales narratives, strategic positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth
- Help brands understand how to succeed on Reddit through culturally informed audience and platform insights
- Support both advertiser growth and consumer growth initiatives by identifying opportunities to strengthen Reddit’s market position across EMEA
- Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks
- Cultural Intelligence:
- Surface culturally relevant regional insights that inform marketing, communications, and growth strategies
- Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets
- Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape
- Storytelling & Thought Leadership:
- Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action
- Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities
- Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations
Application process
- In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews
Our take
Reddits is an online platform that hosts thousands of message board communities (known as subreddits) designed to foster authentic human connection. With more than 130,000 communities covering everything from food, entertainment and sports, to niche interests for highly specific audiences, there's virtually a space for everyone.
The platform attracts over 120 million daily users and billions of monthly page views. While these figures are smaller than those of social media giants like Facebook and X, Reddit stands out by offering easily discoverable communities where users can dive deep into virtually any topic imaginable.
Today, Reddit continues to grow its user base and expand its reach, remaining a unique hub for conversation, connection and shared interests. With its strong community-driven model and steady revenue streams, it's most definitely positioned to stay a central part of online culture for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Comprehensive health benefits
- Flexible vacation & Reddit global days off
- Family planning funds & 4+ months paid parental leave
- Personal & professional development funds
- Paid volunteer time off
- Workspace & home office benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(CEO & Founder)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO for 5 years. They returned to Reddit in 2015, and have been the CEO since.
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