Senior Vice President of Product Management, Comscore
Activation
$275k
Office located in Penn, NY
Omnichannel advertisement measurement platform
Be an early applicant
Omnichannel advertisement measurement platform
1001+ employees
Be an early applicant
$275k
Office located in Penn, NY
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- This role requires strong product operating discipline, programmatic and ad tech fluency, customer focus, and the ability to coordinate cross-functional execution within the broader Product organization’s strategy and governance model
- 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field
- Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios
- Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models
- Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution
- Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership
- Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs
- Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred
- The ideal candidate is strategic, commercially rigorous, customer-centric, collaborative, and action-oriented. They are comfortable operating in complex and fast-moving environments, influencing senior stakeholders, making disciplined tradeoffs, and building teams that are accountable for measurable product and business outcomes
What the job involves
- The Senior Vice President, Product Management – Activation Products will serve as the functional leader for Comscore’s activation product portfolio, reporting to the Executive Vice President, Product Management
- This leader will be responsible for translating the Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes of products that turn Comscore’s audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions
- Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio
- Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, data partnerships, and emerging activation use cases
- Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments
- Translate customer needs, market trends, competitive dynamics, and performance data into clear product priorities and commercial opportunities
- Partner with digital measurement, analytics, data science, engineering, and methodology teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization
- Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics
- Establish practical operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations
- Lead and develop a high-performing Activation Product Management function with strong product judgment, commercial orientation, customer focus, and accountability for measurable outcomes
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analysing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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