Growth Marketing Manager, Pass the Keys

• The ideal candidate is a hands-on, highly organised marketer who thrives in a fast-paced environment and knows how to turn strategy into execution
• Highly organised, detail-oriented, and structured
• Strong ownership mentality drives tasks to completion
• Proactive problem-solver with a bias for action
• Calm under pressure; thrives in a fast-paced growth environment
• Confident communicator capable of managing multiple stakeholders
• Balances strategic thinking with hands-on execution
• 5+ years in marketing, digital execution, campaign management, or similar
• Proven experience running multi-channel campaigns end-to-end
• Ability to coordinate agencies and internal stakeholders
• Strong project management, organisation, and prioritisation skills
• Comfortable working across social, content, email, basic SEO, and analytics
• Excellent written, verbal, and briefing communication skills
• Ability to turn marketing strategy into actionable plans and measurable deliverables

Desirable

• The Group Marketing function plays a critical role in driving national brand awareness, targeting candidates for the franchisee opportunity and driving the franchise marketing
• It will also support franchise partners, and generating high-quality landlord and property acquisition leads across the UK, working with our Host Marketing Department
• The Growth Marketing Manager owns the execution of Pass the Keys’ national franchise growth and supporting property acquisition
• You will translate the company’s brand vision and commercial objectives into measurable multi-channel campaigns, consistent content output, and increased national visibility
• This role is the operational heartbeat of the marketing team
• You will coordinate campaigns, manage external agencies (SEO, PPC, social, PR), oversee internal workflows, and ensure that everything runs smoothly, on time, and on brand
• You will also play a key role in supporting franchise partners with scalable marketing assets, toolkits, and guidance
• Own end-to-end delivery of national marketing campaigns (monthly/quarterly)
• Ensure campaigns align across national, regional, and franchise/local marketing
• Report regularly on performance and optimise campaigns for lead generation and visibility
• Turn strategy into clear execution plans with timelines, content, assets, and KPIs
• Coordinate all channels:
• Website
• Content
• Social
• Email
• PR
• Paid ads (through agency partners)
• Acts as the primary contact for all marketing agencies, ensuring aligned output:
• SEO/content/social agency
• PR agency
• PPC / paid ads partners
• Writing clear and structured briefs
• Sharing campaign plans, timelines, and KPIs
• Holding agencies accountable to deadlines, quality, and reporting standards
• Ensuring smooth integration of agency deliverables into Pass the Keys’ ecosystem
• Own and manage the integrated content calendar (blogs, social, email, PR, website)
• Work closely with internal team members to ensure flawless delivery
• Maintain brand voice and visual consistency across all channels
• Ensure all campaign assets are produced, approved, and scheduled on time
• Support and enable 50+ franchise partners across the UK:
• Manage and prioritise franchise marketing requests
• Develop and roll out franchise marketing toolkits and playbooks
• Lead local social pacts, messaging packs, and content activation
• Support optimisation of local listings (Google Business, social pages)
• Collect and manage local assets:Testimonials, Photos, Case studies, Success stories
• Ensure franchises follow brand-standard marketing best practice
• Work cross-functionally to ensure performance and accuracy:
• Brief and update website content, landing pages, guides, and blogs
• Optimise on-site content and funnels for conversion
• Support email marketing campaigns and segmented CRM journeys
• Maintain dashboards, analytics, and reporting cadence
• Deliver insights and recommendations based on data
• Please note, occasional weekend work may be required to meet operational demand