Senior Product Marketing Manager, Coactive
$180-217k
+ Equity grants
Office located in San Jose, CA
Visual data analytics platform
Be an early applicant
Visual data analytics platform
21-100 employees
Be an early applicant
$180-217k
+ Equity grants
Office located in San Jose, CA
21-100 employees
Company mission
To empower data practitioners and data-driven teams to unlock insights in unstructured image and video data.
Role
Who you are
- Proven experience in B2B product marketing (likely 8+ years) for technical software such as cloud infrastructure, developer tooling, or AI and machine learning infrastructure
- Experience marketing to developers and technical buyers
- A strong technical background, enabling you to grasp complex concepts and communicate them effectively to diverse audiences (SQL knowledge is a plus!)
- A track record of working closely with engineering and sales teams to align technical messaging with market demands
- Excellent content creation skills, with the ability to produce compelling materials that drive product adoption and customer engagement
- Strong analytical abilities to measure and optimize marketing performance based on data-driven insights
What the job involves
- This is an exceptional opportunity to work with one of Forbes' top 50 AI companies, backed by key investors such as Andreesen Horowitz and Bessemer Ventures. This position is truly a chance to be part of a category-defining team that is attracting top-tier talent interested in pushing the boundaries of what's possible in AI
- As our Product Marketing Manager, you’ll help shape the go-to-market strategy for Coactive AI
- This role will translate technical features into clear and compelling messaging that resonates with both technical users and business decision-makers in the media & entertainment, retail, and other industries with large libraries of visual content
- You’ll work hand-in-hand with our engineering, sales, and product teams to ensure that our solutions meet market demands and exceed customer expectations
- Craft Messaging and Positioning
- Develop concise, impactful messaging that highlights the technical advantages of Coactive AI’s products. Your goal is to ensure that both technical audiences (developers, IT teams) and business stakeholders understand the value of Coactive
- Lead Product Launches
- Launch new product features and enhancements. Write launch content, customer communications, keep internal teams aligned, and ensure successful rollouts that drive product adoption
- Create High-Quality Technical Content
- Produce a range of materials, including product demos, technical videos, whitepapers, and case studies that showcase our products’ capabilities. Your content should make complex concepts accessible and engaging
- Sales Enablement
- Equip the sales team with the knowledge and collateral they need to succeed. This includes developing product briefs, conducting training sessions, and providing competitive analysis to enhance their outreach
- Gather Market Insights and Customer Feedback
- Meet with customers regularly to conduct research to understand industry trends and customer needs. Attend industry events. Use feedback and findings to refine our product positioning and inform our marketing strategies
- Measure and Optimize Performance
- Track the effectiveness of your product marketing initiatives using data and analytics. Use these insights to continuously improve our campaigns and messaging
- This is a hybrid position based in San Jose, California
Our take
CoactiveAI is on a mission to help humans and machines work together by empowering data practitioners and data-driven teams to unlock insights in unstructured image and video data.
The company is ahead of the curve with its focus on visual data, which is becoming increasingly part of everyday life, now occupying well over 75% of all Internet traffic. CoactiveAI makes this data useful by bringing it into the world of Structured Query Language (SQL), providing information from visual data that can inform business decisions.
Though only founded in 2021, CoactiveAI's founding team has experience working with the first generation of modern machine learning systems at Google, Facebook, Pinterest and eBay. The company has secured impressive funds to expand operations, development efforts, and business reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
May 2024
$30m
SERIES B
Mar 2023
$10.4m
SERIES A
Total funding: $40.4m
Company benefits
- 100% medical, dental & vision coverage for you
- Medical, dental & vision partially covered for your dependents
- 401K
- Unlimited PTO
- An allowance to set up workstations however you want
- A supportive environment with opportunity for growth
- Social events ranging from happy hours and hiking to board game nights and games of Mario Kart
Company values
- Engage together - We act as one team, always staying humble and grateful. There are no bystanders in our ranks
- Act with purpose - We move boldly and deliberately, while maintaining pragmatism with empathy
- Lead with transparency - We always have the hard conversations upfront, and our opinions come backed with evidence
Company HQ
Horace Mann, San Jose, CA
Articles
Leadership
Cody Coleman
(CEO)Previously served as a Founding Member for MLCommons, Founding Partner for MLPerf, and as an Intern for Facebook.
Salary benchmarks
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