Content and Organic Growth Manager, Cronofy
£60-70k
+ equity
More information about location
Scheduling platform
Posted today
Scheduling platform
21-100 employees
Posted today
£60-70k
+ equity
More information about location
21-100 employees
Company mission
To be the go-to scheduling infrastructure for high-performance companies globally.
Role
Who you are
- You're a writer and editor with a point of view, who treats search and AI answer surfaces as the distribution layer for good thinking rather than a game to be played
- You have taste, and you can defend it
- You're curious enough to interview an engineer about API architecture in the morning and a recruiter about interview scheduling in the afternoon, and honest enough to kill a piece that isn't working
- You love creating to engage an audience, and bring an experience in building and growing an audience already
- You believe AI raises the floor of content production, which makes human judgment about what's true, interesting and different the scarcest input – and you're excited rather than threatened by that
- Experience: 5+ years in B2B content, SEO/organic growth, or both
- AI: you can demonstrate the skills you’ve built and what you learned in the process – and are excited about the possibilities without being naive about the challenges and shortcomings
- Craft: You can show us published long-form where you clearly understood the subject rather than paraphrasing it – and tell us what it changed for the business
- Search fluency: You’ve seen first hand how search engines and AI assistants find, judge and cite content, and you've acted on it despite a fast evolving space. You don't need to be a technical SEO – you need to know what makes content get retrieved and quoted
- Editorial leverage: You've edited other people's work (human or AI-drafted) to a standard, and can describe your bar
- Mindset: Accountable to a number, comfortable with ambiguity, and biased to publish and learn over polish and delay
What the job involves
- This is a senior individual contributor role reporting directly to our VP of Marketing
- You'll own the pipeline that comes from being found: organic search, AI assistants and answer engines, and the organic distribution we build over time
- How people research B2B products has changed more in two years than in the previous ten – buyers ask AI assistants, read answers instead of results pages, and arrive at vendors having already formed a view
- We think that's an opportunity for whoever encodes their story best, and this role exists to win it
- You won't be a solo creator producing content in a corner
- You'll run a growth engine: an editor powered by AI who raises the pace and quality of everything we publish, partners with subject matter experts across the company and our customer base to make their knowledge legible, and empowers the rest of the team to create high-quality content themselves – campaign assets, enablement pieces, ad copy – through the briefs, templates and workflows you build, so quality scales without you becoming the bottleneck
- You'll be the filter for what good looks like: copywriting quality, taste, and whether a piece has earned its place
- Organic pipeline: Own how Cronofy gets discovered and cited across search engines and AI assistants (SEO and AEO) – one of our largest and best converting sources of pipeline. Set the strategy, execute the plan, and be accountable for the growth in pipeline
- Distribution engine: Build the organic reach that means our content works harder than its first publish – how it travels through LinkedIn, communities, newsletters and the people who carry it. This is not something we excel at, so you'll get to truly design it rather than inherit it
- AI-powered: You believe that AI doesn’t automatically mean AI slop, but use AI as a force multiplier for research, drafting and analysis as well as empowering others around you to get high quality content faster – behaving more like an editor than an isolated copywriter. We've invested heavily in our Claude Code workspace: you'll make the most of it and directly build and extend skills and agents, while developing our tone of voice and holding ourselves to a high standard
- Partnership with experts: Our best content often comes from subject matter experts – founders, engineers, salespeople, customers. Interview them, mine recorded customer calls, and turn what they know into content with a point of view
- Expected outcomes within 12 months: a measurable increase in organic pipeline against the baseline we'll share with you, a proven distribution model we can scale, and an effective content system the rest of the team visibly uses
Application process
- A 30-minute screening call with our VP of Marketing
- A 1-hour interview with our VP of Marketing to explore your experience and approach
- A panel-based discussion including a practical task and principle fit evaluation
Salary benchmarks
Our take
Managing time should take minimal effort and consider an individual's life with complete respect for their privacy. Cronofy was founded with the intention of providing businesses with a secure and cutting-edge calendar API that meets these needs.
The company's edge comes from the fact that it can be used alongside Google Calendar and Apple Calendar, as well as Office 365, Outlook and Microsoft Exchange. This means that developers can work with just one API while building software.
Cronofy's direct competitors include big name companies such as Google and Apple, which have their own calendar APIs. However, the company's founders boast extensive startup experience, and they have successfully leveraged this to draw significant investment. Cronofy has managed to establish a high profile and secure reputation among businesses, and is in a strong position moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% female employees
Company
Funding (last 2 of 3 rounds)
May 2025
$19.9m
SEED
Jan 2016
$1.6m
SEED
Total funding: $21.6m
Company benefits
- Pension scheme matched at 5% (gross)
- 25 days holiday in addition to flexible national holidays. National holidays are added to your holiday allowance and can be taken any time (not just on that day)
- 5 personal development days per year to use for L&D, charitable causes or similar
- Private medical care with Bupa
- Medicash Proactive cash plan for dental, optical etc
- EAP - Employee Assistance Programme providing 24/7 mental health support
- Pleo card for work expenses, hardware, travel etc
- A flexible approach to working; remote, office or hybrid
- A principles driven culture that provides the framework for autonomous decision making and personal development
Company values
- Truth. Honesty is not just the right thing to do. Lies and half-truths can feel expedient in the short-term, but the freedom gained from confronting the truth is where high performance and trust comes from.
- When this baby hits 142kph... The magic happens when we operate at a speed that we can maintain long-term. We favor guidelines over rules and constantly prioritize value delivery without sacrificing the future.
- Back from the future. We immerse ourselves in the future. We continuously question and challenge norms in order to find better answers to the scheduling problems of today and tomorrow.
- Stop and look around once in a while. Knowledge work requires deep focus and mental energy. Social time together as well as away from work is critical to high performance and personal wellbeing.
- Zero in. We start with users and build our priorities around their jobs to be done. Our experiments are thoughtful and collaborative. Successes and failures are reviewed together so we're always improving.
Company HQ
The Lace Market, Nottingham, UK
Articles
Leadership
Adam Bird
(CEO)Adam is a highly technical and experienced technology entrepreneur with a passion for continuous improvement that pervades every aspect of his life. A lover of cycling and craft beer but he never really got on with having a beard for that hipster hat-trick.
Garry Shutler
(CTO)Garry has wide ranging experience as a tech leader including being lead developer at Zopa, the world’s oldest and Europe’s largest peer-to-peer lending service. He’s tackled many challenges that involve scale, highly sensitive data, and where a high degree of accuracy and high level of availability is paramount. He's a husband, father, cyclist, and avid proponent of the Oxford comma.
Diversity, Equity & Inclusion at Cronofy
- Cronofy exists to schedule everything for everyone. We can only achieve this goal when we strive to foster an inclusive working environment that inspires innovative thinking. We believe everyone at Cronofy should have equal opportunity to learn, create their best work, and grow in their careers.
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