Senior Product Designer, Headway
Provider Acquisition
$180-225k
+ Equity
More information about location
Therapist-by-insurance marketplace
Posted today
Therapist-by-insurance marketplace
1001+ employees
Posted today
$180-225k
+ Equity
More information about location
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- Have 5+ years of product design experience, with real time spent on conversion, growth, or acquisition work
- Bring exceptional visual and interaction design craft — you produce polished, high-quality work for public-facing surfaces and care deeply about the details
- Think in funnels — you know how to diagnose drop-off and get excited when a design change moves a metric
- Have designed agentic or AI-powered workflows — real-time decision support or intelligent automation, not just chatbots
- Partner fluently across functions — especially with Creative/brand, PM, and Eng
- Are comfortable with AI prototyping tools (Claude Code, Cursor, MagicPatterns) and see them as core to how you work
- Want your work to make a meaningful difference in people's lives — this role directly shapes how many providers join Headway, and how many patients get access to affordable mental healthcare
What the job involves
- Every patient booking on Headway depends on the right providers being on the platform
- The Provider Growth team owns that top-of-funnel — getting qualified providers to discover, evaluate, and choose Headway, then guiding them from lead to activated
- This is the first embedded design role on the Acquisition pod
- This role sits at the highest-leverage part of the provider funnel and spans two surfaces: the external provider-facing experience and the internal tooling that powers it
- You'll partner with Creative on a provider rebrand and landing page, own the lead form that turns interest into a signed-up provider, and design the internal agentic PGA (sales) tooling
- The through-line is conversion: you'll own lifting SQL → Intake-Complete conversion, diagnosing drop-off and running experiments across the funnel
- We're building an AI-first design team at Headway. Designers are expected to use AI tools like Claude, Cursor, and MagicPatterns to prototype and stay involved through launch and iteration directly in code
- We're looking for designers who already work this way and see AI as a primary part of their workflow
- Provider rebrand & landing page. Partner with Creative to design a premium, high-converting provider landing experience and evolve the provider-facing brand
- Lead form & acquisition entry. Own the lead/application entry point — low-friction, high-trust, and built to convert
- PGA enablement & agentic tooling. Design real-time signals and agentic experiences that help every Provider Growth Associate coach providers through the funnel — turning the best PGA playbook into product
- Funnel conversion. Diagnose SQL→IC drop-off, form hypotheses, and run experiments that move the number
- Research & craft. Talk to providers and PGAs with the research team's support; raise the craft bar and contribute patterns to the Helix design system
Our take
In the US, 1 in 4 citizens are living with treatable mental health conditions. But a vast majority of people are unable to access the care they need, often due to cost. Headway connects clients with therapists who accept insurance as payment, and provides independent practitioners with the tools and resources needed to both serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following recent events. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures. It is working to broaden its presence across the US while building out its product and pursuing the application of AI in health care.
Freddie
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company HQ
Tribeca, New York, NY
Leadership
Andrew Adams
(Founder & CEO)Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.
Salary benchmarks
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