Director of Marketing Operations, Daxko

• A strong understanding of Marketing Attribution Models and measuring different stages of the customer journey through data and intelligence
• A track record of success developing and executing B2B Marketing Operations planning, including goal setting, budget management, and results measurement
• The ability to be agile, passionate, focused, driven, creative, fun-loving, with a desire to drive change
• A data-driven mindset - Proven ability to build A/B test strategy, drive reporting frameworks and assess and analyze performance to drive optimization
• 7+ years’ experience in B2B technology/ SaaS marketing
• BS in Marketing, business, or related technology area
• Experience in building reporting for inbound and outbound funnels and account-based marketing (ABM) programs.  Expertise in building reporting frameworks for marketing channels including organic SEO and website CRO, email marketing, content marketing, webinars, events, PPC, paid and organic social, etc
• Expertise gathering, understanding, and analyzing data - and optimizing for results
• Subject matter expertise with tools for email, web optimization metrics, event marketing, lead routing, and attribution and analytics

Desirable

• In this remote role, you will work with a talented team to build the foundations for a world-class marketing engine – tools, automation, data and campaign reporting
• You will take ownership of marketing programs and work cross-functionally with internal stakeholders, such as Product Marketing, Business Development, Sales, Partner, and Digital Services teams to drive measurable results
• We’re looking for an operations leader with a keen understanding of B2B SaaS revenue funnels.
• This role will focus primarily on strategic marketing operations and programs that leverage HubSpot, Sales Force,, and Power BI along with other attribution and data tools.
• This role is critical to the success of marketing and revenue operations, tool implementation, and any technical aspect as it relates to go-to-market
• Deliver a framework for campaign hierarchies and reporting strategies ranging from routine campaign optimization, funnel reporting for routine management cadences, and insights for strategic planning and board reporting
• Build a scalable reporting engine for our revenue-generating websites and digital marketing services business
• Ensure we can accurately report to clients and internal partners
• Knit together data into repeatable, automated reporting to support our partner and channel programs to understand revenue growth and partner impact
• Develop our data and funnel models and deliver our ability to track attribution for marketing sourced + influenced pipeline. Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, MQL > Demo > Opportunity (and stages)
• Support the team by facilitating the data and reporting for regular project status and review meetings; ensuring cross-functional team members can turn insights into actions
• Align teams and identify areas to streamline operational processes across the marketing organization.  Anticipate how decisions are made; explore new ways of doing things; and work collaboratively to create results
• Be a leader in defining and executing our master data management plant. Drive the HubSpot Custom Object & Field Taxonomy as it relates to Salesforce Standard Objects
• Uphold standards and ensure proper processes and tools are applied including integrations across Salesforce, HubSpot, Ad and ABM platforms, Google Analytics & Tag Manager and Asana
• Troubleshoot and QA workflows, data issues, marketing data hygiene, and other essential marketing ops functions
• Co-own with other RevOps leads our lead enrichment strategy to improve the quality of our database to enable effective segmentation and audience targeting
• Ensure we properly execute all basic administrative functions for marketing tools including user account maintenance, reports and dashboards, workflows and other routine tasks
• Build internal technical & architectural documentation, manuals, and policies as needed