Manager of Growth Marketing Operations, Electronic Arts
$115.7-176.3k
Salary is applicable to US-based candidates only and is partially dependent on location
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
$115.7-176.3k
Salary is applicable to US-based candidates only and is partially dependent on location
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- An action-taker, results-oriented, thrives on achievement
- Driven to create order out of chaos or nothing at all
- An executive summary savant
- Highly resourceful and organized; someone who evaluates everything and implements new ways of doing things more effectively
- Able to engage and influence at all levels of the organization
- Willing to roll up your sleeves and get to work but can put yourself in the shoes of someone who is thinking strategically
- Patient
- Experience and understanding of marketing processes and operations, goal and business planning, and internal management business practices
- Depth of knowledge in go-to-market strategies and teams
- Strong knowledge of business operations and process improvement methodologies
- Demonstrated success in creating and mobilizing new business processes
- Proven success in a business management role, with a special focus on executive-level advising and interdepartmental collaboration
- 5/6+ years of related experience: business operations or project management
What the job involves
- Growth Marketing is at the forefront of digital and generative transformation
- We drive deep engagement with hundreds of millions of fans and deliver billions of messages through audience-first planning, world-class creative content production, and advanced management & activation solutions
- By extending the reach and depth of our franchises, we connect with fans, enhance the overall entertainment experience, and drive action
- As the Manager, Growth Marketing Operations, you will enable Growth Marketing by supporting the VP and Leadership Team to deliver the operational commitments required to run the business
- This role reports to the Business Management Director with a dotted line to the Growth Marketing VP
- Coordinate and manage the rhythm of the business activities that require cross-functional alignment and input, such as:
- Team offsite workshops
- Town Hall / all-team meetings
- Coordinate and facilitate weekly LT meetings
- Team communications including the generation and cascading of enterprise, CXO, Fan Growth, and manager communications
- Quarterly and annual business reviews
- TBH management, RMO, and role flighting across the business unit
- T&E and Spot stock mgmt oversight
- Partner with finance for oversight over the collective budget
- Regular engagement with the office of the CXO and Fan Growth operational practices
- Talent planning and ongoing management
- Goal planning and progress reporting
- Cross-team culture and business alignments
- Operationalize recognition programs
- Partner closely with Strategic Planning and Business Management to help shape and ensure Growth Marketing processes are aligned with the overall Fan Growth and Office of CXO operating model
- Partner with the Internal Comms and Experience team to shape steady-state and special project communications plans then collaborate with the appropriate stakeholders in Growth Marketing to execute
- Collaborate with the Vice President and extended leadership team to understand daily, weekly, and quarterly priorities
- Mobilize and support stakeholders through operational activities with proactive planning and clear communication, all in consideration of specific functional needs and challenges
- Coordinate processes designed to reach decisions efficiently and effectively, create transparency across many functional teams, and bring clarity and order to the recurring activities needed to run our business. For example:
- How to request a new role
- What to prep for monthly and quarterly progress updates
- Track and report key changes vs. the annual operating plan, ensuring visibility to leaders
- Collaborate with business partners such as Finance, People Experience, and central operations teams to understand their calendar and their requirements, so you can educate, and advocate for, your working team
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
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