Alliance Marketing Manager, Wasabi
Cloud storage company
Open for applications
Cloud storage company
201-500 employees
Open for applications
201-500 employees
Company mission
To store all the world’s data by making data storage simple, affordable, fast and secure.
Role
Who you are
- 5-7 years of marketing, communications, channel and alliances experience
- Embody Wasabi’s core values of H.O.T, humility, ownership and togetherness
- Ability to understand and leverage Technology Alliance Partner solutions to educate and enable channel sales teams and create pull-through demand
- Strong relationship building skills to work with external key Alliances
- Experience in technology industry with SaaS, storage, infrastructure, cloud or data protection and security a plus
- Ability to multitask, prioritize, and manage time effectively with outstanding attention to detail is a must
- Comfortable with a fast-paced remote working environment, so working independently to meet deadlines is important
- Ability to deal with ambiguity and be flexible to work in a rapidly changing environment and adapt to various business needs and evolving priorities in the partner ecosystem
- Familiarity with project management tools (Asana) and CRM (Salesforce) a plus
- Be a team player and fun to work with is a must!
What the job involves
- We are seeking a high-energy, self-starter to join our Marketing team to help drive solution positioning and marketing activities with our Technology Alliance Partners
- This person will help accelerate Wasabi’s Go-to-Market Strategy with partners who have complementary technologies to Wasabi hot cloud storage
- They will communicate the value proposition for the end customers and channel partners as a key differentiator and growth tool
- This person will help define joint messaging, manage key co-marketing activities, partner enablement, and other strategic marketing initiatives
- The role will report to the Sr Manager, Alliance Marketing. All roles are currently work from home for the with the ability to join the team for occasional meetings in the office as planned
- Work closely with key alliances to build relationship, joint positioning, and co-marketing plans
- Work closely with marketing, business development and channel sales stakeholders to prioritize partner strategy and facilitate recruitment, onboarding, channel engagement and marketing strategy
- Marketing content and support for onboarding, launch and sales enablement globally
- Understand the customer journey and discover new opportunities to increase reach to new customers through our channels in support of our global channel marketing team
- Create, execute and report on joint marketing plans with key partners that include activities such as events, training, webinars and content creation including blogs, social media posts, case studies, solution briefs and other key assets
- Develop and maintain core Alliance documents including messaging guides, customer presentations, and solution briefs
- Set goals and objectives and report quarterly on joint campaign metrics and ROI
- Communicate Wasabi value propositions at sponsored engagements, meetings and events
- Other related projects and programs as needed
Our take
The cloud storage revolution is accelerating, and more and more companies want to make use of its services; but for some, the options out there may be unappealingly complex to implement, or simply beyond their financial reach. Wasabi Technologies supplies quick, reliable, and affordable cloud storage, so that more companies can make the most of the cloud.
Wasabi was founded in 2015 in hopes to make cloud data storage cheaper, as well as faster and simpler. The company provides Hot Cloud Storage, a one size fits all storage technology that is significantly cheaper than competitor alternatives. With its solution, users can affordably store near infinite amounts of data in a manner which is simple to access and easy to manage.
Wasabi Technologies has an impressive number of customers and partners globally and has raised substantial funding to Series D. This is being invested into the company’s technological capabilities and an expansion into more vertical markets - notably the APAC regions. The funding will also strengthen Wasabi's channel collaboration, and expand the company's go-to-market team and global brand strategy.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Dec 2022
$15m
SERIES D
Sep 2022
$125m
SERIES D
Total funding: $326.7m
Company values
- Creativity: Boldly living outside the box with disruptive market innovation and embracing our company’s artistic heritage to do good in the world.
- Partnership: Recognizing the importance of teamwork to make amazing things happen, both in business and in cause.
- Performance: Delivering a best-in-class experience that will exceed expectations of our customers and those around us, and holding ourselves accountable to that.
- Simplicity: Focusing on a single solution and doing it better than anyone, removing the complexity, and remaining transparent and authentic in all areas.
- Stewardship: Being leaders in our community through trust, commitment, communication, and respect for all.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
David Friend
(CEO)Active investor, and board member at several business. Co-founder and former CEO of Carbonite. Previously co-founded 5 other companies.
Jeff Flowers
(CTO)Co-founder and former CTO of Carbonite, of Sonexis and of FaxNet. Co-Founder and former CEO of Storiant. Previous experience as VP of Engineering.
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