Lifecycle Marketing Specialist, Motive
Customer Journey
$72-103k
Fleet management platform for trucks
Posted today
Fleet management platform for trucks
1001+ employees
Posted today
$72-103k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 2-4 years of experience in email/CRM/lifecycle marketing, ideally within a data-driven, experimental, continuously optimized, stage-based campaign model
- 1+ year of B2B experience; SaaS/enterprise software a plus
- Experience improving customer communications or lifecycle journeys using customer needs and performance insights; able to write clear briefs, define journey requirements, and recommend experience improvements
- Working knowledge of marketing automation platforms and CRMs (Marketo and SFDC experience preferred), including segmentation, dynamic content, and campaign tracking
- Strong attention to detail, with a record of accuracy, clean QA practices, and polished deliverables; comfortable with daily run checks and monitoring
- Ability to manage multiple programs and deadlines and to work independently within defined architecture, intake rules, and launch gates
- Clear written and verbal communication, with the ability to report on performance and flag risks to cross-functional partners
- A customer-first mindset and a passion for crafting targeted, impactful user experiences
- A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation
- Bachelor's degree in marketing, business, or related field
What the job involves
- Own the experience and performance of a defined portfolio of always-on customer journeys and assigned lifecycle initiatives. This role translates Lifecycle direction into journey requirements, experience improvements, measurement, and optimization priorities. Lead lifecycle’s contribution to working with Campaign Ops/MOps, as they centrally own campaign production and technical operations, and partnering with those teams to remain accountable for the customer and business outcomes of assigned journeys
- Own journey design requirements, customer experience, performance, and continuous improvement for assigned parts of the prioritized lifecycle portfolio, which may include onboarding, adoption, engagement, renewal, churn prevention, reactivation, or SMB journeys
- Translate approved journey direction into clear briefs, audience and content requirements, acceptance criteria, and success measures. Partner with Campaign Ops/MOps through implementation and launch; Campaign Ops/MOps owns platform configuration, production, QA, deliverability, deployment, and operational monitoring
- Own the Monthly Product Updates newsletter from content intake and calendar through performance reporting
- Review agreed journey performance and customer-experience signals, identify material gaps or risks, and recommend improvements. Campaign Ops/MOps owns operational monitoring, error detection, QA, and deliverability controls; escalate issues through the agreed process
- Support the Mandrill to Marketo migration by building briefs, mapping content, and defining journey and content requirements, partnering with Campaign Ops/MOps on the technical rebuild and validation
- Track and report on journey progression, adoption, re-engaged contacts, renewal and churn-prevention performance, and journey health, and share clear, digestible insights with internal partners
- Partner with creative, content, marketing operations, and analytics teams to develop campaigns and accurately report on them
- Run routine optimizations and tests; document learnings and recommend improvements
- Use AI and automation to speed up drafting, reporting, and routine tasks, while remaining the accountable human owner who launches, measures, and follows through
- Own journey experience and optimization decisions within the assigned portfolio, and contribute recommendations to Lifecycle strategy and prioritization
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025. This is being invested in expanding the capabilities of its platform through AI, with a suite of AI-powered fleet tools launching in 2026.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Board Member & Co-Founder)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO & Co-Founder)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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