Senior Product Manager, Relay

• At least five years of product management experience, with a track record of owning and materially moving a funnel or lifecycle metric
• Direct experience with activation, onboarding, or early-lifecycle work in a product-led business
• Strong data competency: you self-serve your metrics, write your own SQL, and can tell a real signal from a noisy test
• Fluent in experimentation. You know what your infrastructure can and can't support, and you're rigorous about what counts as a win
• Excellent storytelling and communication skills: you bring clarity and inspire conviction across engineering, design, and business stakeholders
• Experience working closely with engineering and design as part of a leadership trifecta to deliver polished, high-quality experiences
• Demonstrated success working cross-functionally with Sales, Marketing, and Customer Experience teams to ensure effective launches and adoption
• Comfort working in ambiguous environments while bringing structure and clarity where needed
• A hands-on operator's instinct. You're as comfortable in the details of a UX flow or a lifecycle trigger as in a roadmap review

Desirable

• At Relay, product management is about outcomes, not outputs
• We start with real customer problems and build solutions that move the needle for SMBs, and for our business
• Our team pairs long-term vision with rapid iteration
• We believe that trust is a product feature, and that usability, reliability, and polish aren't afterthoughts, they're core to how we earn the confidence of business owners
• As Senior Product Manager, Growth (Activation), you own that crossing
• You'll own the journey from first login to funded, transacting, habitual use of Relay — and the systems, experiments, and in-product moments that get customers there faster and in greater numbers
• This is a metrics-owning role: you'll be accountable for activation rate, time-to-first-deposit, and depth of product adoption in the first 90 days, and for the revenue those unlock
• In your first year, you might:
• Rebuild the post-signup experience so a new owner reaches their first funded transaction in days, not weeks
• Diagnose where and why customers drop between account approval, funding, and first payment, then ship the sequenced interventions that close those gaps
• Stand up the experimentation and lifecycle infrastructure that lets Relay run activation tests continuously rather than one-off
• Drive adoption of the products that make Relay sticky (multiple accounts, cards, bill pay, accounting integrations) by getting them in front of the right owner at the right moment
• Partner with Risk and Operations so that friction we add for good reasons (KYC, fraud controls) costs us as few good customers as possible
• Build the narrative and roadmap that aligns leadership, Marketing, and CX around a shared definition of an activated customer
• Own activation end-to-end: define the vision, set the roadmap, and deliver measurable improvements to how quickly and completely SMBs start running their money through Relay
• Treat activation like a business: define the activation metric that actually predicts retention and revenue, instrument it, monitor it, and make decisions rooted in data and customer insight
• Run a real experiment engine: form hypotheses, design tests, read results honestly, and kill what doesn't work, while knowing when a problem calls for a rebuild rather than an A/B test
• Ship high-quality product from ideation to launch: partner closely with design and engineering as part of a leadership trifecta, raising the bar for usability, craft, and polish. Onboarding copy and empty states are your job, not someone else's
• Work across the whole first-run surface: in-product experiences, lifecycle messaging, and the handoffs between Marketing, Sales, and CX that make or break a new customer's first month
• Stay deeply connected to SMB customers: watch real owners set up their accounts, understand what makes them hesitate to move their money, and design for the trust that earns
• Build and tell the story: create clear narratives that inspire leadership and cross-functional partners, even in ambiguous situations
• Champion product culture at Relay: bring curiosity, ownership, and a high bar for quality that elevates the product team as a whole

• Stage 1: A 60-minute Google Meets video call with a member of our Talent team
• Stage 2: A 60-minute Product Deep Dive interview with the hiring manager
• Stage 3: A 1-hour case study panel interview - a take home case study assignment will form the basis of this discussion
• Stage 4: A 45-minute in-person interview with a member of our leadership team