Social Media Manager, Betterment
$110-138k
+ Equity
More information about location
3 days a week in office
Banking and investment app
Open for applications
Banking and investment app
501-1000 employees
Open for applications
$110-138k
+ Equity
More information about location
3 days a week in office
501-1000 employees
Company mission
To make people’s lives better.
Role
Who you are
- 5+ years of social media management experience (bonus points if within a regulated industry)
- Proven ability to launch and scale social platforms, execute cross-functional campaigns, and significantly grow engagement and followers
- Deep knowledge of social platforms and analytics tools, especially Instagram and LinkedIn
- Ability to distill complex topics into compelling content across platforms, from short-form posts to video scripts. Experience with graphic design or video production is a bonus
- Experience leading large-scale, cross-functional projects
- Strong project management skills, with the ability to present key insights to stakeholders
- Passion for improving personal finances, with previous experience creating personal finance or investment content a strong advantage
What the job involves
- Betterment is hiring a Sr. Social Media Manager to spearhead our strategy and expand our organic reach through innovative content and social campaigns
- By leveraging data-driven insights and innovative storytelling, your content increases engagement, grows brand awareness, and ultimately brand loyalty
- In addition to the core consumer business, you will also oversee the social accounts for our rapidly growing B2B businesses, producing content that connects with finance and HR professionals
- This position reports into the Brand Creative team, and works closely with design, editorial, content, video, product marketing, and subject matter experts across the organization
- Craft engaging, social-first content aligned with editorial, product, and marketing goals
- Oversee daily management and execution of Betterment’s social channels
- Build strategies to grow followers and engagement on our key channels
- Distill complex information into easy to understand, social-friendly bits
- Evaluate new platforms and advise on opportunities for channel expansion
- Measure the business impact of social media and optimize strategies based on data
- Stay up-to-date on social trends to identify opportunities and know when to be bold (but also when to be…demure)
- Bring Betterment’s voice to life across social platforms, ensuring relevance and resonance with our platform-specific audiences
- Own the project management pipeline for social: including scheduling, ideation, creative briefing, reviews/approvals, and compliance recordkeeping
- Create content calendars across B2B and Retail, informed by insights and concurrent marketing objectives
- Collaborate cross-functionally with marketing, product, and design teams to execute product launches and translation of paid creative into organic formats. Plus, work opportunistically with the growth team to boost organic content
- Devise strategies to scale current channels and identify new platforms for growth
- Create timely content, acting as both a solo creative, and part of a team. You should be confident to work independently, as well as know when to bring in designers, copywriters or video producers. Collaboration and independence are equally valued
- Use analytic tools to measure performance and adjust the go-forward strategy
Application process
- We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues
- In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment
- Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions
- On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency
- As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision
- Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Health and wellness: Get comprehensive medical, dental, and vision, plus a free subscription to One Medical.©
- Generous time off: We encourage you to take time off (seriously) and get the rest you need to do your best work.
- Paid parental leave: We welcome new additions to your family with 12-18 weeks of parental leave.
- Matching benefits: We offer a 401(k) match and a match on qualified student loan payments
- Equity: Gain stake in Betterment’s success with company equity grants.
- Free food: Snacks, beverages, and catered lunches at our NYC HQ
- Long-term health resources: We provide LGBTQIA+ transition and fertility support.
- Find your community: Make connections through seven employee affinity groups and a social calendar of hybrid events.
Company values
- Pursue happiness
- Start with the customer
- Build relationships beyond the task
- Own it and lead it
- Iterate to breakthrough
- Embrace efficiency
- Create enduring quality
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Jonathan Stein
(Board Member)After studying Economics at Harvard, Jonathan worked as a Consultant at First Manhattan Consulting Group for over 4 years. He founded Betterment in 2007, serving as CEO until 2020 when he stepped down to Chairman of the Board.
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