Field Marketing Manager, Fieldguide
$105-140k
+ Equity + Bonus
More information about location
Software for assurance & advisory firms
Be an early applicant
Software for assurance & advisory firms
21-100 employees
Be an early applicant
$105-140k
+ Equity + Bonus
More information about location
21-100 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- This person must have a passion for regional marketing, a strong strategic mindset, and excellent communication skills
- A minimum of 3-5 years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
- Proven track record in designing and executing successful field marketing campaigns and events
- Experience in complex sales cycles, involving multiple decision-makers in software and services purchases
- Proficiency in MS Office (Word, PowerPoint, Excel), CRM (HubSpot), and marketing automation platforms
- Excellent project management and organizational skills with the ability to handle multiple initiatives simultaneously
- Strong written, verbal, and visual communication skills
- Experience working closely with high-tech sales teams and an understanding of sales cycles and enterprise deal complexity
- Ability to influence stakeholders, collaborate cross-functionally, and drive alignment between sales and marketing
- Highly detail-oriented, adaptable, and results-driven, with the ability to manage tight deadlines under pressure
- Strong analytical skills to measure event effectiveness and optimize marketing investments
- Legal authorization to work in the U.S. is required
- Must be willing to travel between 30-40%
What the job involves
- As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust
- We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance
- Fieldguide is looking for a Field Marketing Manager to create and execute regional marketing programs and events that drive demand and engagement
- The role requires collaboration with cross-functional teams, including sales, ABM, product marketing, PR, and corporate marketing, to develop impactful programs that support pipeline generation and brand awareness
- Develop and execute targeted regional marketing strategies that integrate corporate programs with regional opportunities, including but not limited to executive roundtables, roadshows, field events, trade shows, customer engagement programs, and partner initiatives
- Own the entire process of event execution, including venue selection, contract negotiation, speaker acquisition and management, booth logistics, webinar setup, audience segmentation, email campaigns, budget management, lead capture, and post-event reporting
- Build and maintain strong relationships with regional sales leaders, field marketing peers, account executives, and business development teams to ensure alignment on objectives and success metrics
- Drive demand creation and lead generation by executing campaigns that develop qualified sales opportunities and increase brand awareness within target regions
- Leverage CRM and marketing automation tools (HubSpot required) to assist sales in developing regional and campaign-specific target lists and tracking engagement
- Ensure strong sales alignment by clearly communicating marketing initiatives, securing buy-in, and driving participation in programs
- Manage and optimize the field marketing budget, ensuring efficient allocation of resources across programs
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide has received an impressive funding injection which will see the company looking to expand the kinds of audit their product applies to, as well as aggressively growing their team.
Fieldguide has already netted some key audit and advisory firms as clients and a substantial Series B funding round, suggesting that the young company is onto something good. Internal productivity tools are seeing a boom across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2024
$30m
SERIES B
Mar 2022
$17m
SERIES A
Total funding: $47.2m
Company benefits
- Health
- Dental
- PTO
Company HQ
Eureka Valley, San Francisco, CA
Leadership
Chris Szymansky
(CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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