Direct Mail Marketing Director, Lending Club
$182-200k
+Bonus + Equity
More information about location
3 days a week in office
Online personal loans
Job no longer available
Online personal loans
1001+ employees
Job no longer available
$182-200k
+Bonus + Equity
More information about location
3 days a week in office
1001+ employees
Company mission
To transform the banking system to make credit more affordable and investing more rewarding.
Role
Who you are
- We are seeking a motivated, self-starter to help develop and execute one of our key channels of growth i.e. Direct Mail
- 10+ years of marketing experience, including a minimum of 5+ years in direct mail; bachelor’s degree in a related field of study; or equivalent work experience
- You are customer obsessed and have experience with researching and identifying customer needs
- Prior leadership in the design and execution of multi-channel (organic search/SEO, Affiliates, Direct Mail, Paid media, Referral Marketing, Social, etc.) growth-marketing campaigns to drive new customer acquisition and rapidly scaling user and revenue growth
- You have a deep understanding of how financial services and lending in the US market works and the lifecycle of financial products. This includes understanding that this is a regulated industry and thus has Compliance and Legal considerations that necessitate additional creativity and due diligence compared to unregulated industries
- Proven ability to leverage data science and analytics to continuously test, iterate and improve campaign performance
- Hands-on experience with marketing infrastructure (delivering email and in-product messaging, A/B testing, deploying dynamic creative, facilitating triggered marketing), streamline processes, and improve growth marketing competency to improve campaign effectiveness and ROI
- Strong organization and planning skills. Ability to maintain multiple projects without compromising results
- Led cross-functional go to market planning, execution, and optimization for new product launches
What the job involves
- You will lead and own the channel end-to-end for multiple product lines across the bank (lending and banking products)
- You will be a key driver of strategy and performance, collaborating with internal/external teams to ensure success against growth targets (acquisition and repeat business) while delivering a multi-channel experience
- Using a data-driven, audience-first approach, this role will be highly analytical to target high quality prospects/members with precision
- You will be responsible for leading Direct Mail day-to-day operations and can have the opportunity to partner with other marketing channels
- Develop a comprehensive Direct Mail channel strategy to drive new customer acquisition, repeat business and x-sell across LendingClub products (Personal Loans, Auto Refi, Purchase Finance, etc.)
- Oversee and manage large-scale direct mail channel with a multimillion dollar monthly budget
- Collaborate with cross-functional teams (marketing, risk, finance, engineering, product, data & Analytics) to align on campaign goals and execution
- Leverage data-driven insights to improve targeting, audience segmentation, and campaign outcomes
- Work closely with credit bureaus to procure audience files, optimize lists, and develop predictive machine learning models
- Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets
- Lead creative strategy and ongoing optimization with internal and external creative teams/agencies
- Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs
- Ensure all campaigns meet compliance, legal, and quality standards
Our take
Lending Club is a digital bank offering personal loans, auto loan refinancing, and debt consolidation to help individuals manage their finances. It provides flexible loan terms and competitive rates for a variety of needs, as well as high-yield saving and cash-back checking accounts, designed to help customers grow their money.
Focusing on digital solutions, Lending Club removes traditional brick-and-mortar branches, passing the savings on to customers through low fees and better rates. It connects borrowers with investors in a marketplace model and offers fast loan approvals and competitive interest rates.
To bolster its offering, the company acquired Tally Technologies' intellectual property (IP) to enhance its credit management services. It continues to develop and enhance its products and improve customer engagement in a bid to become a "top of mind" company with more active users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$65m
GROWTH EQUITY VC
Nov 2013
$57m
GROWTH EQUITY VC
Total funding: $332m
Company benefits
- Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
- A hybrid work model that balances in-office and work from home
- Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
- Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
- Mothers Rooms and hospital-grade pumps in every LC office
- Generous and varied mental health benefits
- Wellness program with cash incentives — earn up to $75 per month for being active
- Paid volunteer time and donation matching
- Onsite gym, locker room, bike room, and fitness classes (depending on location)
- Café with our own in-house barista
- Stocked pantries with healthy snacks and drinks
- Technology-forward and collaborative office spaces
Company HQ
South Beach, San Francisco, CA
Leadership
Scott Sanborn
(CEO)Previously held leadership positions as the Chief Revenue Officer for publicly traded eHealth Insurance, President of RedEnvelope, Inc., and SVP at the Home Shopping Network. Joined LendingClub in 2010 and has worked as Chief Marketing Officer, Chief Operations Officer, and President before becoming the CEO in 2016.
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