Senior Digital Marketing Executive, YOOX NET-A-PORTER
FTC, 1 Year
Office located in Shepherd's Bush, London
E-commerce partner for leading fashion & luxury brands
Job no longer available
E-commerce partner for leading fashion & luxury brands
1001+ employees
Job no longer available
Office located in Shepherd's Bush, London
1001+ employees
Company mission
YNAP's mission is to fully digitalise the high-end fashion industry.
Role
Who you are
- Strong MS Office skills, proven experience in Excel and PowerPoint
- Hands on experience on social media platforms and bid management
- Experience on Google display reserved and managed media buying
- Experience on all social media platforms like Facebook, Instagram, Snapchat, Tik Tok and Pinterest
- Experience in Google Analytics
- Experience on PMD’s like Smartly, CM360
- Results-oriented, with strong quantitative and qualitative analytical skills
- Excellent organizational skills, and ability to multi-task/manage multiple projects at the same time
- Ability to work in teams and/or independently to meet goals
- A passion for the Internet in general and fashion e-commerce in particular
- Ready to learn, grow and adapt in a fast-paced environment
- Experience Level: Mid-Senior level
What the job involves
- Our Digital Marketing Division are now seeking a talented Senior Digital Marketing Executive to join the Luxury Digital Media wider team
- The Digital Media Marketing for Luxury looks after both Net A Porter and Mr Porter brands
- It is a team of experts covering Social Media Marketing and Display Media Marketing channels
- Aligned with business objectives across both brand and performance marketing the objective is to deliver first class approach to a full funnel strategy for the business
- Challenged with delivering revenue for the business whilst also ensuring engagement and consideration KPI’s are met
- This creative team of experts are now seeking a talented Senior Digital Marketing Executive to join the Social Marketing team
- Reporting into: Digital Media Manager – Luxury
- The day-to-day management of biddable campaigns, including creation, targeting strategy and optimization on Social platforms like META, Tik Tok, Pinterest, SNAP etc
- Overseeing campaigns and optimizing towards KPIs, implementing A/B tests
- Data analysis reporting to ensure accurate campaign spending and monitor/improve performance
- Researching campaign issues and formulating tangible solutions
- Manage day to day communication, monitoring and optimisation of media budgets at a global level with regional NET-A-PORTER marketing teams
- Identify key performance levers for each channel and apply learnings across regional activations
- Build strong relationships with regional marketing teams to localise channel approach based on day-to-day market observations
- Build strong relationships with the internal creative team to ensure all media content follows best practices and all creative requirements are consistently met
- Keep up to speed with media trends across all the channels and markets and explore new products and features through testing
- Collaboratively working with internal teams, you'll display a passion for achieving key business objectives
Salary benchmarks
Our take
YNAP's long term view has definitely paid off: decades of experience in global luxury e-commerce make this group a pioneer in the industry and a global leader, with an unrivalled client base of more than 3 million high-spending customers. Consequently, competitors are having a hard time trying to gain a sizeable edge.
The tech team is the core of the group and the investments made in technology have been substantial over the years. AI and data analysis, through their multiple applications, are helping YNAP redefine the way people purchase clothing and accessories from their smartphones.
YNAP has more challenges ahead. Besides rival companies like Farfetch growing faster lately, direct-to-consumer fashion brands (which have been using YNAP's services so far) are steering their strategy towards in-house e-commerce operations to secure transactions directly. YNAP has responded to these pressures by opening its own European marketplace for D2C sales, sitting separately from its wholesale market. Nevertheless, it will still have to prove that its client brands are stronger with them than without.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Staff discount
- Maternity leave
- Paid sick leave
- Cycle to work scheme
- Flexible hours
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- Sustainability - YNAP, given its position in the fashion industry, firmly believes that luxury and sustainability should go hand in hand and tries to behave accordingly by sharing knowledge with partners, inspiring their own customers and leading by example
- Diversity - YNAP supports women and tries to build its workforce around a solid core of female leaders in order to increase the representation of women in the tech industry and gradually close the gender pay gap
- Education - YNAP makes a significant contribution to developing talents in the luxury online industry and is committed to investing in digital education for young people
Articles
Leadership
Federico Marchetti
(CEO)Founded Yoox in 2000 and took over as the CEO of Yoox Net-A-Porter when the businesses merged. Also sits on the Board of Armani.
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