Mobile Growth Manager, Phiture
ASO
App growth consultancy
Open for applications
App growth consultancy
21-100 employees
Open for applications
21-100 employees
Company mission
To help apps grow by building systematic processes to solve key growth challenges.
Role
Who you are
- 2+ years experience in mobile marketing with an app publisher, tool agency, or similar
- At least 1-year experience in ASO
- A proven track record of being data-driven, and experience analyzing data with Excel, Google Sheets, etc
- Excellent communication and presentation skills. Ability to discuss results and challenges with the clients
- Team player attitude, great in giving and receiving feedback as well as sharing knowledge
- Strong project management skills
- Excellent knowledge of core mobile marketing methods and terminology
- Excellent verbal and written English language skills
- Flexible, adaptable, and driven - open to participating in a friendly but fast-paced environment
Desirable
- Apple search ads experience
- Experience with conversion topics and experimentation is a big plus
What the job involves
- We're looking for an ASO-focused Growth Manager to join our multidisciplinary marketing team at Phiture
- You’ll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement, and communicating results to our clients
- You’ll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success
- This role integrates seamlessly with the strategic execution of campaigns, ensuring comprehensive client support, optimization, and ongoing innovation within the ASO landscape
- Manage client accounts, leading ASO projects for diverse apps
- Support key ASO clients globally, across multiple markets and languages
- Execute campaigns based on strategies by Senior Consultants and Growth Leads
- Run experiments and A/B tests for optimal client results
- Brief designers and translators on creative experiments and app store asset localization
- Conduct check-ins with clients, guiding through methods and ASO thought-process
- Monitor and report on keyword rankings, install rate, and experiment effectiveness
- Devise ASO methods and strategies for client success and competitive edge
- Continuously develop expertise in ASO and related areas
- Produce content and articles for our ASO knowledge base and ASO Stack publication
- Stay updated on tools, technologies, and ASO best practices
Our take
Berlin-based Phiture is an award-winning mobile growth consultancy and agency working with the teams behind some leading apps. The founders previously worked together as growth managers for SoundCloud and during this time noticed an impending surge in the mobile industry, hence had first-hand experience on how to successfully market a company in this field.
The agency is considered one of the fastest-growing companies of its kind and has accrued impressive clients including Headspace and Adobe. Phiture has been working to expand its US presence in order to become the ‘worldwide’ consultancy for mobile growth. It also acquired the app early-testing tool ASO Giraffe, which it has re-launched as Replika, in order to build out its software toolkit for app teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
65% female employees
Company
Company benefits
- Unlimited remote work within your home country and up to 90 days of international remote work every year
- The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
- Full and free mental health support from licensed therapists through our partnership with the Oliva
- Regular team events and a yearly, all-expenses-paid company offsite
- A yearly €1,000 budget for your personal development
- One training day a month to focus on your personal and professional growth
- Accelerated career development supported by quarterly feedback and progression sessions via Culture Amp, the online people and culture platform
- Flexible working hours so you can find the working patterns that best suit you
- Up to 30 days of paid vacation every year — plus more for special occasions
- An individual career roadmap and personal development plan to support a progressive learning curve
- Flexible working space at our spacious, pet-friendly headquarters in one of Berlin’s lively districts
- Onboarding package full of branded Phiture gear and a company MacBook
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- A monthly remote work allowance to help you spruce up your home office space — plus your own monitor and desk chair
- Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses
Company values
- People-centric - People are our most important asset. We believe in fostering a supportive and collaborative culture with everyone who’s critical to our success — team members, clients, industry partners, and friends, as well as our knowledge-sharing communities
- Systemic approach - We build robust, data-driven solutions that are scalable and fine-tuned to deliver quality. Our formulas are flexible, so we can reshape, refine, and tweak our strategy to suit the needs of every client
- Empowerment - When you come on board at Phiture, both as a team member and a client, we empower you with the knowledge and tools you need to ensure long-term success
- Innovation - An ever-changing market calls for dynamic solutions. We nurture creativity in our employees, welcome fresh ideas, and challenge existing thought models, so we can cultivate innovation and create new industry blueprints
- Knowledge sharing - Knowledge sharing is at the core of everything we do. We share our learnings and methodologies with everyone in our community, inspiring collective growth
Company HQ
Neukölln, Berlin, Germany
Articles
Leadership
Andy Carvell
(Co-Founder)Previously served as Senior Product Manager of Growth for SoundCloud, leading the Retention Team, and as Interim COO for LikedBy. Currently acts as an Editor for MobileGrowthStack.com.
Moritz Daan
(Co-Founder)Previously served as Product Manager of Growth for SoundCloud. Formerly founded and acted as CEO for both Omerta Game and Webgamic.
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