Director of Growth Marketing, Wave
CA$160-190k
Financial services for small business owners
Be an early applicant
Financial services for small business owners
201-500 employees
Be an early applicant
CA$160-190k
201-500 employees
Company mission
To create a future where small business owners can manage their finances fearlessly.
Role
Who you are
- 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability
- Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR
- Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools
- Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives
- Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data
- Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines
- Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation
What the job involves
- We’re looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine
- This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact
- You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth
- Growth Marketing & Revenue Acceleration:
- Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets
- Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption
- Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV
- Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization
- Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers
- Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance
- Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers
- Marketing Operations & Revenue Infrastructure:
- Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights
- Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution
- Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes
- Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI
- Identify opportunities to automate workflows and increase efficiency across the team
Our take
Over 90% of all businesses in North America are zero to five employee companies. These businesses are organising their finances either by paying an expensive accountant, or relying on traditional spreadsheets.
In response, Wave is democratising access to financial services software. While it is not the first to do this, it has taken the flourishing approach of giving away the invoicing and accounting software 100% for free.
The company instead makes money by embedding financial services products within the software. It's these payments and other revenue streams that the startup is now looking to expand to secure more revenue to scale.
While the company has had success so far with its tools, it will need to build a whole suite of products and services in order to compete with the accounting software giants like Xero.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jun 2018
$3.3m
EARLY VC
May 2017
$32m
SERIES D
Total funding: $81.2m
Company benefits
- Work From Where You Work Best: We will always have a welcoming, energizing, and world-class office (in Toronto) with a space for you. Or, if you’re more comfortable working from home, the choice is yours
- We Care About Future You: You will stretch yourself and you will grow at Wave. You will also be supported on this journey with diverse learning experiences, educational allowances, mentorship, and so much more
- We Support the Full You: We make a serious investment in your health & wellness. When we think about benefits we think about body, mind, & soul and we take this stuff very seriously
- We Take Care of the Fundamentals: Fair compensation, all the office perks you’d want, and the various goodies you’d expect from a growing tech company. This is the obvious stuff, but we don’t want you to think we forgot!
Company HQ
Leslieville, Toronto, ON
Leadership
Zahir Khoja
(CEO)Worked at Mastercard as EVP (Global Merchant Solutions and Partnerships) and held several Senior VP positions. Former Vintro Board Member and General Manager (North America) at Afterpay.
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