Search Engine Marketing Manager, Omio
SEM
Comparison & booking website for public transport
Posted today
Comparison & booking website for public transport
201-500 employees
Posted today
201-500 employees
Company mission
Omio's mission is to bring together more than 1,000 transportation providers across trains, buses, flights, ferries, cars, and airport transfers to make it easier for travellers to focus on what really matters: the journey.
Role
Who you are
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- Proven track record of driving successful SEM campaigns and achieving measurable results
- In-depth knowledge of SEM best practices, search engine algorithms, and keyword research tools
- Proficiency with SEM platforms such as Google Ads, Bing Ads, and others
- Strong analytical skills and the ability to interpret complex data sets to inform decision-making
- Advance web and app tracking infrastructure knowledge
- Strong knowledge of Google Ads as well as good knowledge of Google Analytics and solid Excel skills
- Extensive experience in campaign management and Automation
- Strong analytical mindset and experience in processing a great amount of datasets and presenting insights
- Knowledge of any programming language such as python or SQL is considered to be a strong plus
- Google Ads certification or other relevant certifications preferred
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment
- You are fluent in English; additional languages such as French and German would be beneficial
- SEM Expertise: Deep understanding of SEM strategies, including search, display, video, and remarketing campaigns
- Data-Driven: Proficient in analyzing campaign data and deriving actionable insights to optimize performance
- Analytical Skills: Ability to work with data and metrics, and create reports using tools like Google Analytics, Google Data Studio, or other SEM reporting platforms
- Technical Proficiency: Familiarity with keyword research tools, bid management platforms, and SEM tools such as SEMrush, Moz, and Ahrefs
- Ad Copy and Landing Page Optimization: Skilled in writing compelling ad copy and collaborating on landing page design for improved conversion
- Budget Management: Experience managing large-scale SEM budgets and optimizing for cost efficiency
- Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
- Communication: Excellent verbal and written communication skills, with the ability to convey complex strategies and results to non-technical stakeholders
- Problem-Solving: Resourceful and proactive in identifying issues, troubleshooting campaigns, and finding solutions to improve performance
What the job involves
- The Search Engine Marketing (SEM) Manager is responsible for planning, implementing, and managing a company’s overall SEM strategy. This includes paid search advertising, remarketing, and optimization across various search engines to increase the brand’s online presence and drive qualified traffic to the website
- The SEM Manager will work closely with marketing, analytics, and creative teams to align paid search efforts with broader marketing goals, ensuring effective campaign execution, performance analysis, and continuous optimization
- Develop and implement comprehensive SEM strategies to drive qualified traffic and maximize ROI across search engine platforms
- Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns
- Manage all aspects of SEM campaigns, including budgeting, bidding, ad copy creation, and performance tracking
- Utilize industry tools and analytics platforms to monitor campaign performance and make data-driven decisions
- Collaborate with cross-functional teams, including content creators, designers, and developers, to align SEM efforts with overall marketing initiatives
- Stay updated on industry trends, algorithm changes, and best practices to ensure our SEM strategies remain innovative and effective
- Provide regular reporting and analysis of SEM performance, identifying areas for improvement and optimization
Our take
The internet has made traveling extremely easy in comparison to the past, with information on most public transport methods and routes being available online. Despite this abundance of information, complex trips often require research and fare comparison across many different websites, a process that calls for a more integrated solution.
Omio provides a universal travel comparison tool for trains, buses, flights, ferries, and airport transfers across over 1,000 worldwide travel partners. Whilst there are many existing comparison platforms for specific transport methods such as Skyscanner for flights and TheTrainLine for buses, Omio has taken a unique approach by providing information on all major public transport methods within an integrated app. Furthermore, the company’s inspiration magazine The Window Seat and mobile application contribute towards an end-to-end travel assistant that stands out from competitors.
Not too long ago, the company raised series E funding that is being put towards reviving global expansion activities that had temporarily been put on hold, including through strategic mergers and acquisitions. Whilst it has re-approached earlier expansion plans, the company is doing so with greater discipline.
Steph
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
20% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$80m
SERIES E
Aug 2020
$100m
CONVERTIBLE
Total funding: $476m
Company benefits
- Modern, welcoming office spaces across the world
- Compensated sabbatical for long-term employees
- Flexible work, including worldwide remote work for 6 weeks
- Discounted Urban Sports Club memberships
- Annual birthday holiday
- Bring your dog to work
- One additional day of annual leave per year of service
- Annual travel benefits and educational allowances
Company values
- We move as one - We lift each other up, celebrate our achievements, and acknowledge our failures
- We are pioneers - We foster a mindset where anything is possible. We strive to challenge the status quo
- We move mountains - We champion every journey like its our own and persevere through any obstacle
- We build with purpose - We keep things simple, focused, and purposeful to change the world of travel for the better
Company HQ
Friedrichshain, Berlin, Germany
Articles
Leadership
Naren Shaam
(CEO)Graduated from Harvard Business School in 2010. Founded Omio as CEO in 2012. Previously worked as an Associate for Winchester Capital Management and as a Global Product Manager for CUMMINS, Inc.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Omio