Senior Product Marketing Manager, Skai
$125-135k
+ Bonus + Incentive Plans
Omnichannel marketing platform
Be an early applicant
Omnichannel marketing platform
501-1000 employees
Be an early applicant
$125-135k
+ Bonus + Incentive Plans
501-1000 employees
Company mission
To empower businesses with data they can trust, insights they can use, and impact they can measure.
Role
Who you are
- We’re looking for someone with a bias to action, who is self-motivated, analytical, data-driven, and has exceptional interpersonal and relationship-building skills
- You thrive in a fast-paced environment and can take initiative with little direction
- You have a strong gut but your strategies are backed by data, and you iterate on your approach by gathering feedback from different sources
- The ideal candidate will have proven product marketing experience, preferably in the commerce, retail media, and adtech space
- This is an opportunity for someone who wants to get in on the ground floor of a transforming industry and play a critical role in driving our continued success
- 3-5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization
- Proven track record executing product marketing strategies that had impactful results
- Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
- Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally and in subscription sales model is critical
- Experience in retail media, adtech or adjacent fields, with commerce operations background as a major plus
- Strong ability to analyze data in order to inform your decisions and measure the impact of your work
- Highly motivated, action-oriented individual
- Ability to perform both on the tactical and strategic level
- Strong communication and presentation skills
What the job involves
- Our Senior Product Marketing Manager will help build and drive business insight, rigor and efficiency for our revenue organization
- This role will report to the Vice President of Product Marketing & Enablement and support GTM initiatives to drive revenue growth
- We are looking for a Senior Product Marketing Manager to join our team and our mission to drive demand for advertisers across all commerce media
- As a Senior Product Marketing Manager, you are responsible for creating go-to-market and engagement strategies that accelerate Skai's growth
- In this role, you will work closely with Product, Sales, Client Success, Enablement and Marketing teams to ensure that clients and prospects alike understand the value of the product in order to drive trial to conversion rate, as well as product adoption and engagement
- Your experience in commerce and retail media, and your understanding of the competitive landscape will allow you to build strategies that ensure the success of our clients at each stage of their journey
- Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption
- Oversee and execute product release strategies, onboarding automation campaigns, product messaging, upsell opportunities, and client/trial user segmentation
- Conduct product marketing data analysis, with the support of the cross-functional teams, by gathering and interpreting data, and presenting it in a clear and actionable manner
- Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results
- Communicate new product features and updates to internal teams ensuring they have the information needed to capitalize on the release
- Establish a clear understanding of our clients’ needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand
- Research our clients and gather their feedback through calls, emails, review support tickets, surveys, review product adoption data, run competitive analysis to become an expert in their pain points and how to speak to them
Our take
With increased demands for advertisements on mobile, CTV, and other digital platforms, businesses are facing pressure to find omnichannel marketing solutions. Although this is becoming easier due to omnichannel-focused ad bidding platforms, data must still be leveraged to target and optimize the engagement of each advertisement.
Skai provides a data-driven marketing platform focused on omnichannel advertisement analytics, helping to provide businesses with the insights they need to drive powerful brand growth. In addition to providing measurement tools for cookieless proprietary data, the platform also includes campaign creation and management tools, as well as strategic tools for identifying trends, consumer sentiment, and other business intelligence datasets.
Whilst the omnichannel marketing platform landscape is growing, Skai stands out by focusing on data strategies, whereas its competitors prioritize simpler tasks such as media bidding. In 2023 it released the first-of-its-kind "omnichannel platform for unified performance advertising", which boasts new AI-powered capabilities and bundled solutions, showcasing its dedication to remaining at the forefront of innovation in the field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Company benefits
- Offices in cities across the world
- Professional growth stipend
- Diversity and inclusion programs
- Company outings and volunteering
- Health and wellness initiatives
- Stock option plan
- Transportation benefits
- Exclusive perks and discounts
- Stocked kitchens and happy hours
Company HQ
China Basin, San Francisco, CA
Leadership
Yoav Izhar-Prato
(Co-Founder & CEO)Founder and CEO of Kenshoo. Experience as Vice President of Marketing, Business Development, and Sales for CellPay Ltd. Founder and Chairman of Beijing PrePay from 2004 to 2006.
Nir Cohen
(Co-Founder & CTO)Experience as Developer for Amdocs. Co-founded Skai as CTO in 2006.
Alon Sheafer
(Co-Founder & CSO)Experience as CEO of Bazman from 2003 to 2006. Co-founded Skai as CSO in 2006.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Skai