Brand Marketing Lead, Centerfield
$75-110k
+ Bi-annual bonus
More information about location
3 days a week in office (Playa Vista, CA )
Customer acquisition enablement platform
Be an early applicant
Customer acquisition enablement platform
1001+ employees
Be an early applicant
$75-110k
+ Bi-annual bonus
More information about location
3 days a week in office (Playa Vista, CA )
1001+ employees
Company mission
To provide client companies with super-powered customer acquisition tools, boosting sales, profitability, growth, and loyalty.
Role
Who you are
- Are you a strategic and visionary marketer ready to make a meaningful impact on brand growth?
- If you’re passionate about building strong brands and have a talent for storytelling, we’d love for you to join us
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required
- Experience: 5+ years in brand marketing or related roles with a strong record of brand-building and audience engagement
- Digital Proficiency: Deep understanding of digital brand management and experience with organic growth campaigns
- Skills: Strong copywriting, project management, and design skills, with expertise in content management tools and platforms
- Execution-Oriented: Comfortable with both strategic planning and hands-on implementation, ensuring seamless execution of campaigns
- Innovative Mindset: Proven ability to create data-driven, creative campaigns that resonate with target audiences
- Collaborative Leadership: Excellent interpersonal skills with a talent for working effectively across teams, including Digital PR, Content, and SEO
What the job involves
- We're looking for a Brand Marketing Lead to elevate several key brands in Centerfield’s digital portfolio, including SeniorLiving.org, Business.com, and Savings.com
- In this role, you’ll drive the development and refinement of the brand guidelines and develop an integrated marketing plan to increase brand awareness and customer acquisition
- Brand Strategy Leadership: Shape and enhance brand strategies, refining messaging to resonate deeply with Centerfield’s defined personas across its O&O digital portfolio
- Develop and Execute an Integrated Marketing Plan: Conceptualize and drive high-impact promotional campaigns and PR activations that elevate brand presence and forge connections with target audiences
- Brand Content & Collateral Management: Manage brand materials and assets, ensuring consistency across all platforms and refreshing promotional toolkits as needed
- Performance & Analytics: Track and analyze brand engagement metrics, delivering insights to optimize campaigns and foster ongoing brand growth
Application process
- Interviews will take place after resumes have been screened for minimum requirements
Our take
Centerfield supplies an owned and operated web sites and technology platform, Dugout, to automate end-to-end customer acquisition for personalized shopping experiences across business, insurance, residential, and eCommerce.
Specializing in customer acquisition, the company's system measures online interactions and click-to-call performance, tests and reports on customer experiences, and automates ad and bid optimization. Clients enjoy increases to activation rates and productivity, as well as access to new revenue.
Centrefield continues to bolster its offerings through smart acquisitions, that allow it to serve additional industries as it expands. The company has supported a range of different clients including household brands such as AT&T and Macy’s.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2017
$156m
GROWTH EQUITY VC
Total funding: $156m
Company benefits
- Semi-Annual Bonuses
- Family Planning Benefits
- $500 WFH Stipend
- Flexible PTO
- Company 401k Match
- Fitness Reimbursement
- Learning & Development
- Mental Health Support
- Health, Vision, and Dental Benefits
Company values
- Leave your uniform at home
- No egos on the field
- Study the playbook
- Get up to bat and swing
- Practice makes perfect
- Keep track of your stats
- Root for the team
- High five our wins
- Give back
Company HQ
Playa Vista, Los Angeles, CA
Articles
Leadership
Brett Cravatt
(Co-CEO)They worked as an Attorney as Loeb & Loeb for a year before spending a decade as COO and CEO of Vendare and WebYES! respectively.
Jason Cohen
(Co-CEO)They started their career as a Sales Executive at DoubleClick before founding and exiting from several successful Performance Marketing companies.
Salary benchmarks
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