Growth Marketing Manager, Beam
£50-60k
+ Equity
2-5 days a week in office
Reinventing welfare services with Tech & AI
Be an early applicant
Reinventing welfare services with Tech & AI
101-200 employees
Be an early applicant
£50-60k
+ Equity
2-5 days a week in office
101-200 employees
Company mission
To give everyone access to human-centred welfare services.
Role
Who you are
- Experienced with an email or lifecycle marketing platform (Customer.io strongly preferred; Mailchimp or HubSpot considered), ideally within a SaaS environment, with 2+ years in a product marketing or lifecycle marketing role
- Comfortable working closely with Product and Engineering, semi-technical enough to follow product detail and translate it into comms without needing everything simplified for you
- Someone who can look at an existing lifecycle marketing setup and see what needs fixing, not just execute within it
- A strong writer with a good ear for tone, able to turn product and feature changes into comms that are clear and genuinely useful to end users
- Comfortable owning a channel end to end, from building a campaign in Customer.io through to scheduling and reviewing how it performs
- Organised and reliable under a steady release cadence, so nothing slips even when several things are moving at once
- A natural collaborator, confident working in cross functional squads of Product, Design, and Marketing to pull the right detail into every piece of content
- Excited by the opportunity to join a brand new function early — there's no established playbook yet, so you'll help set up the processes and workflows that enable us to scale
What the job involves
- As Beam scales its product suite (Interpret, Notes, Talk and beyond) clear communication with the people using our products becomes critical to how fast they get value from what we build
- This role owns that: end-user comms, lifecycle activation, and product marketing collateral, sitting inside Beam's newly created Product GTM function as our second hire into it
- It's a genuine opportunity to build how we scale product comms and GTM activity from the ground up, working closely with the Product GTM Lead to shape the systems and cadence that will support Beam's growth
- ---A day in the life could look like:
- A few hours deep in Customer.io (our lifecycle management platform) activating users via dedicated campaigns
- Updating external release notes and drafting our fortnightly product newsletter, before turning to a one-pager or deck for another product area
- You’ll work closely with our Product GTM Lead, meeting with our UK, US and AUS GTM teams to support sales sprints with bespoke product collateral and demos always ensuring that product features and changes are leveraged to the max in customer calls
- Owning end-user comms for every product release and change — writing help centre articles, in-app updates, and release notes so users always know what's changed and why it matters to them
- Running lifecycle campaigns in Customer.io to drive product adoption, with a particular focus on activating users of our Notes product — this is the largest part of the role
- Coordinating campaign scheduling with our fortnightly newsletter cadence, keeping user comms consistent and predictable rather than reactive
- Launch bespoke campaigns - in conjunction with our enablement and product teams to leverage comms to highlight features, products for maximum adoption
- Producing product marketing collateral — owning the creation and upkeep of key one-pagers, decks, and product assets for GTM teams
- Partnering with the Product GTM Lead on localised content direction and strategy for each of our verticals, while owning the day-to-day execution and output yourself
- Helping build the foundations of a brand new function, including laying the groundwork for content to scale by region as our footprint grows
Salary benchmarks
Our take
Trusted by over 100 government partners, Beam is a social enterprise that brings AI to welfare services. Enabled by tech and AI, their caseworkers have supported thousands of underserved people into homes and jobs, whilst their software has slashed admin for thousands of frontline workers across the UK.
Beam is funded by established names in the UK tech scene, the world's top impact funds and the Mayor of London. Founder and CEO, Alex Stephany, brings a track record from his previous startup backed by Index Ventures and was even named Purpose Entrepreneur of the Year 2024. The rest of Beam's senior team has their own wealth of experience from a variety of leading startups, tech, and social impact businesses like Arm, Multiverse, and GoCardless.
Beam has also won multiple awards, including a Queen's Award - one of the UK's most prestigious business awards - and has twice been voted as one of the top 100 places to work in the UK. Their work has been covered widely in the media, with features from the BBC, The Times, FT, Forbes and The Independent.
AI has the potential to be a game changer for social workers and in a recent pilot, Beam's AI tool, Magic Notes, reduced the time spend on administrative tasks by over 60% and cut assessment write-ups from four hours to just 90 minutes. As councils explore next steps, Beam's technology is already redefining how frontline workers deliver care, so they can spend more time on what matters most.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
5 people
Rachel Astall, CCO
Our mission
Our 5-person C-Suite brings together leaders from tech, care work and AI - bringing a wealth of diverse experience.Insights
61% female employees
61% employee growth in 12 months
Glassdoor (3.9)
Company
Company benefits
- Share options: Be a Beam owner with EMI-qualifying share options
- Access to therapy, coaching, classes & content - powered by Oliva
- 1:1 workplace coaching with Oliva
- Your own financial well-being coach, through Bippit
- Generous Holiday - 25 days with 3 additional days over the Christmas period + bank holidays
- Work remotely up to 6 weeks a year
- Eligible for a 6-week sabbatical after 3 years in service
- Nursery scheme through Gogeta
- Healthcare cover through Benenden Health
- Enhanced parental leave: Primary Caregiver leave 18 weeks and Secondary Caregiver leave 4 weeks
- £200 WellBeam budget for activities enhancing wellbeing and professional development
- Annual membership to Shoreditch Exchange gym (London office only)
- Pension scheme where we contribute 4% of your salary and you contribute 5%.
- Free subscription to the Calm meditation app
- Discounted bike and accessories with Cyclescheme, and tech products with Techscheme
Company values
- Mission first: We drive the mission for those we serve with heart, grit and zero ego
- Aim high and deliver: We deliver outsized impact through setting and executing against ambitious targets
- Raise the pace: We move with urgency and accelerate others, without compromising excellence
- Get better together: Everything is a work in progress. We constantly work on improving ourselves and Beam
Company HQ
London, UK
Articles
Leadership
Alex Stephany
(Co-Founder & CEO)Previously CEO of JustPark, a leading online marketplace for parking with over 4M customers backed by Index Ventures. Expert on the sharing economy and author of The Business of Sharing (Macmillan).
Seb Barker
(Co-Founder & COO)Helped pioneer personalised healthcare for the NHS. Worked on the world's first social impact bond in homelessness.
People progressing
Ryan joined in 2020 as an Operations Executive. Since then, they have held a number of roles and are now the Head of Operations.
Diversity, Equity & Inclusion at Beam
- We work hard to build teams that are diverse in every way.
- We’re committed to creating inclusive hiring processes which allow people with diverse backgrounds to showcase their talents
- We particular encourage applications from those who are underrepresented in startups: those from black and underrepresented ethnic groups and people with lived experience of homelessness/social disadvantage
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