Brand Design Lead, RevenueCat

• You thrive in environments where things are moving quickly, not everything is fully systemized, and good judgment matters more than rigid process. You care deeply about craft and impact, move fast without waiting for perfect inputs, and can clearly articulate why your work works — or why it doesn’t
• You’re excited by the idea of shaping a brand that’s still evolving, making pragmatic tradeoffs between consistency and experimentation, and leading by example through hands-on execution
• We expect you to have strong opinions about design — and to know when to push them, and when to move on
• This role won’t be a fit if you need everything neatly defined before you start — some of the job is figuring it out as you go
• Have 7+ years of experience in brand or visual design, with experience leading creative work for campaigns, launches, or events
• Are a hands-on designer who enjoys executing work, not just reviewing or delegating it
• Can take a project from brief → concept → execution with minimal oversight
• Have strong taste and a clear point of view, and can articulate why a design works (or doesn’t) and make the case to stakeholders
• Have hands-on experience designing for the web and can speak to web design best practices (layout systems, responsiveness, accessibility, performance considerations)
• Have a working understanding of motion design and animation, and know when motion meaningfully enhances brand and storytelling
• Are AI-first and actively use modern tools to explore ideas, iterate faster, and improve output quality
• Have experience working with and managing external agencies or freelancers, including knowing when to engage additional creative support
• Are comfortable balancing execution with light leadership responsibilities, such as creative direction, feedback, and prioritization
• Can work independently, own initiatives end-to-end, and proactively push projects forward
• Figma (non-negotiable)
• Web & landing page tools (e.g. Webflow, Sanity, or similar)
• AI-first design workflows for ideation, iteration, and production
• Motion design and animation tools such as:
• After Effects
• Lottie / Bodymovin
• Rive
• Framer Motion, Principle, or similar
• Strong understanding of modern brand systems and digital design principles

Desirable

• Today, our design output is high-impact but uneven. Some campaigns, launches, and events feel world-class; others are held together by speed and good intent. We rely on external agencies that are good at following briefs, but slower at developing strong creative concepts from scratch. Our brand system exists, but it’s intentionally flexible — and not always fully defined
• At the same time, our ambitions are growing. Flagship moments like App Growth Annual, bigger launches, more experiments, and more surfaces mean we need someone who can bring clarity, taste, and execution speed to an environment that’s still evolving
• You’ll often need to choose speed over completeness, and clarity over perfect consistency. Some rough edges, fast experiments, and slightly imperfect executions are part of how we ship — and we want to keep it that way
• We’re hiring a Brand Design Lead to help raise the creative bar without slowing us down. This is a hands-on role, not a purely strategic or review-only position. You’ll help guide creative direction and evolve the brand, while also spending a significant portion of your time designing, prototyping, and shipping work yourself
• You’ll be the steward of brand consistency without turning RevenueCat into a rigid, corporate brand, building just enough structure to make great work repeatable, while preserving the experimentation and personality that got us here
• You’ll work closely with Marketing, Product Marketing, Content, Events, and Leadership, and act as the main point of contact for external design agencies and freelancers. You’ll also help lead the creative direction for RevenueCat’s flagship App Growth Annual conference, shaping everything from campaign visuals to on-the-ground event experiences
• If you enjoy seeing your work ship quickly, show up in the wild, and evolve in public, this role is deeply satisfying
• In the first month, you’ll:
• Complete onboarding and build a strong understanding of RevenueCat’s product, customers, and positioning
• Audit our existing brand, visual systems, and design workflows
• Get context on current campaigns, events, and upcoming initiatives
• Start building trust with Marketing, Content, Product Marketing, and Leadership
• Ship your first set of brand or campaign assets
• Jump into live projects early, even if context isn’t perfect, and start shipping before everything is fully mapped out
• Within the first 3 months, you’ll:
• Establish clear brand design principles and direction (without over-policing)
• Create or refine core brand systems, templates, and reusable components
• Lead the creative direction for at least one major campaign or activation
• Improve speed and quality of design output across the marketing team
• Take over as the main point of contact for external design agencies
• Within the first 6 months, you’ll:
• Launch multiple campaigns, sub-brands, or activations that clearly elevate RevenueCat’s brand
• Design and/or oversee visual concepts for events (booths, signage, experiences)
• Introduce scalable systems for landing pages, templates, and campaign design
• Demonstrably reduce reliance on slow external execution by enabling faster internal output
• Be a trusted creative partner to senior marketing and company leadership
• Within the first 9 months, you’ll:
• Evolve RevenueCat’s brand to support larger launches, events, and audience growth
• Push creative experimentation through new formats, channels, and technologies
• Help define how brand design supports revenue, demand gen, and product launches
• Mentor other designers or creative partners as the team grows
• Within the first 12 months, you’ll:
• Be the clear owner and steward of RevenueCat’s brand design
• Have built a flexible, recognizable brand system that scales with the company
• Play a key role in major launches, flagship events, and external visibility
• Influence how RevenueCat is perceived across the broader developer and startup ecosystem