Senior Paid Media Manager, Mimecast
$132-198k
Office located in Lexington, MA
HR management & advanced email security
Be an early applicant
HR management & advanced email security
1001+ employees
Be an early applicant
$132-198k
Office located in Lexington, MA
1001+ employees
Company mission
To stop bad things from happening to good organisations.
Role
Who you are
- Deep hands-on paid media experience and platform expertise across Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Reddit Ads
- A record of managing multimillion-dollar annual media budgets with direct ownership of performance outcomes
- Experience managing agency relationships and cross-functional teams, including setting direction, reviewing work, and driving accountability
- The ability to build structured performance dashboards, synthesize data from multiple channels, and communicate results clearly to leadership
- An analytical approach to using GA4, data warehouses, or BI tools to generate insights and make cases for budget allocation
- Experience with conversion tracking, server-side measurement such as CAPI and GTM, and audience syncing across platforms
- The ability to use AI to improve efficiency across workflows, channels, functions, and reporting, including more complex tasks and agents at scale
- An understanding of how the AI landscape is changing and how paid media influences and interacts with AEO
- Clear communication skills for presenting complex performance data to senior stakeholders
- The ability to manage multiple concurrent campaigns independently and in an organized way
- Preferred: a background in B2B SaaS, cybersecurity, or enterprise technology; agency experience; familiarity with ABM platforms such as 6sense or Demandbase and intent data; Salesforce CRM and marketing automation platforms such as Marketo or HubSpot; and knowledge of the cybersecurity buyer journey for practitioner and executive audiences
What the job involves
- Mimecast is looking for a Senior Paid Media Manager to own and scale paid acquisition programs across key digital channels.
- Reporting into the Global Digital Marketing team, you'll drive full-funnel demand generation, cross-sell, and brand campaigns for security practitioners and buying-team decision-makers
- You'll manage significant media budgets, lead agency and internal relationships, and turn performance data into clear, actionable strategy across Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, display and retargeting, and 6sense Ads
- Plan, execute, and optimize paid media campaigns across Google, LinkedIn, Meta, and Reddit, from strategy through performance reporting
- Manage multimillion-dollar media budgets, with accountability for pacing, efficiency, and return on spend
- Manage agency partners and internal team members by setting briefs, reviewing outputs, and holding stakeholders to performance standards
- Build and present performance reports for senior stakeholders, translating channel data into business impact and strategic recommendations
- Partner with content, design, and demand generation teams on audience-specific ad creative and landing-page strategy
- Build and manage audience segments, retargeting pools, and account-based targeting lists with marketing operations, Sales, and Field teams
- Lead tests across ad copy, creative formats, bidding strategies, and audience targeting
- Track channel changes, beta features, and emerging formats, and bring proactive recommendations to the team
- Support integrations across the marketing technology stack, including CRM, marketing automation, conversion tracking, and CAPI
- Lead AI automation initiatives across paid media workflows
Our take
Mimecast’s next-gen cloud-based security, archiving, and continuity services provide comprehensive risk management in a fully integrated solution, protecting over 40,000 customers worldwide and blocking 162+ million threats. With its adaptable platform, Mimecast focuses on developing capabilities to meet increasing risks and forming strategic partnerships.
Following its acquisition by Permira, Mimecast has expanded globally, reaching more countries.. Recently, Mimecast acquired Elevate Security, enhancing its offerings with insights into human behaviours and risks. Elevate Security's platform flags high-risk individuals with a precision risk scoring algorithm, complementing Mimecast’s Awareness Training for targeted intervention and training.
Since 2003, Mimecast has empowered customers to mitigate risks and manage complexities in a threat landscape driven by cyberattacks and human error. Mimecast’s advanced solutions in threat detection, brand protection, and data retention enable organisations to work protected.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2012
$62m
SERIES C
Jan 2010
$21m
SERIES B
Total funding: $88.7m
Company HQ
City of London, London, UK
Leadership
Marc van Zadelhoff
(CEO)Prior to joining Mimecast in 2024, Marc was the CEO of Devo. They also spent nearly 12 years at IBM in various roles, including General Manager of IBM Security (Business Unit CEO).
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