Director of Product Marketing, Razer
Artificial Intelligence
$139.6-232.7k
Office located in Irvine, CA
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
$139.6-232.7k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Extensive experience in product marketing spanning both consumer and professional audiences, preferably within PCs, consumer electronics, computing hardware, or adjacent categories
- Demonstrated success leading multi-product, global go-to-market strategies with measurable business impact
- Proven people leader with experience managing and scaling high-performing teams
- Working fluency in AI computing concepts — on-device versus cloud inference, NPU/GPU/CPU tradeoffs, and common AI workloads — with the ability to translate technical capability into customer-facing value
- Strong strategic, analytical, and financial acumen, with the ability to connect marketing strategy to business outcomes
- Exceptional executive-level communication and presentation skills
- Deep understanding of digital marketing channels, lifecycle marketing, and modern GTM frameworks
- Experience marketing hardware through both direct and retail/channel routes to market
- Experience operating in complex, matrixed organizations with global stakeholders
- AI-related certifications or formal coursework — such as NVIDIA Deep Learning Institute, Microsoft Azure AI, AWS Machine Learning, or Google Cloud AI credentials — are a plus
- Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field, or equivalent practical experience; MBA or advanced technical degree preferred
- 10+ years of product marketing experience, including 4+ years leading and developing teams
What the job involves
- The Director, Product Marketing (AI Systems and Accessories) sets the global product marketing vision and strategy for a portfolio spanning consumer and edge hardware — AI laptops, desktops, and workstations, along with the docks, cooling solutions, and accessories that complete them.
- This leader owns category-level positioning, go-to-market strategy, and commercial impact across multiple product lines, including translating differentiated silicon capabilities such as on-device NPU performance into clear customer value for both mainstream and professional buyers.
- The role leads and develops a team of product marketing managers and partners closely with Product, Sales, Regional Marketing, and Executive Leadership to drive sustained growth, market leadership, and brand relevance in a rapidly evolving AI hardware category
- Own the global product marketing strategy for AI Systems and Accessories, defining long-term positioning, portfolio architecture, and go-to-market frameworks across multiple product lines
- Lead and manage a team of product marketing managers, providing clear direction, coaching, performance management, and career development to build a high-performing, scalable organization
- Set strategic direction for product launches at a portfolio level, ensuring cohesive messaging, differentiated positioning, and consistent execution across regions and channels
- Partner with Product Management to influence roadmap decisions, pricing strategy, and lifecycle planning based on market insights, competitive intelligence, and customer needs across consumer and professional segments
- Define the systems-and-accessories attach strategy, ensuring docks, cooling, and peripheral products are positioned to extend the value of the core system and drive incremental revenue
- Translate technical capability — including on-device AI performance, NPU-accelerated workflows, and thermal and power design — into clear, credible, benefit-led customer messaging, working with engineering to ensure claims are substantiated
- Own category-level business performance, including revenue impact, market share growth, and return on marketing investment, with accountability for key OKRs
- Develop and oversee annual marketing plans and budgets for the AI systems and accessories portfolio, ensuring resources are allocated against the highest-impact initiatives
- Act as the primary product marketing voice to senior leadership and executive stakeholders, translating market complexity into clear strategic recommendations
- Drive competitive and market intelligence programs, identifying emerging trends, white spaces, and threats, and ensuring insights are embedded into strategic planning
- Champion thought leadership and brand storytelling that establishes authority and relevance in the AI hardware category, spanning creator, professional, and enthusiast audiences
- Establish and optimize product marketing processes, tools, and best practices to improve efficiency, consistency, and cross-functional alignment at scale
- Partner with silicon, platform, and ISV partners on joint positioning, co-marketing programs, and ecosystem storytelling
- Support key customer, partner, and industry engagements, including major trade shows, press briefings, and strategic sales moments
- Collaborate closely with Global and Regional Marketing and sales teams to ensure global strategy is effectively localized without diluting core positioning
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers; it not only manufactures innovative gaming tech but also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalogue of gaming hardware ranges from laptops to headsets to chairs, whereas its suite of software platform options brings in over 70 million users. The company is recognised as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(Founder & CEO)Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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