Marketing Manager, Killing Kittens
Killing Kittens Homme
£60-70k
Platform for sexually liberating women
Job no longer available
Platform for sexually liberating women
1-20 employees
Job no longer available
£60-70k
1-20 employees
Company mission
To empower people of all genders to proudly embrace their sexuality, to let go of shame and inhibitions and to take control of their personal journeys of sexual discovery.
Role
Who you are
- Essential: Minimum 5+ years’ experience in a creative marketing role with an emphasis on app/membership downloads and brand launches campaigns, or have been working in an agency experiencing different campaigns
- Essential: A passion for Cis / Trans / Non Binary / Gay and Bi Sexual Masq subjects and a genuine interest in our brand and what we stand for
- Proven experience working in a small, lean company with proven ability to juggle multiple tasks
- You’re a hands-on, executional person. You’re passionate and thrive when working for a mission led company where you can make a difference to people’s lives. This means going above and beyond when needed because you don’t just see this as a job but the chance to make a positive impact on the world
- Be ambitious, hard working desire to get stuck in with can and will do attitude
- Proven hands on experience in the development and execution of brand activations
- Strong interpersonal skills, ability to form and maintain enduring professional relationships in a remote environment
- Be self-sufficient, thrive in a fast-paced environment, and have a high comfort level with ambiguity and adapting to change. Be able to work under pressure
- Customer-focused, able to empathise with our audience and create content and campaigns that drive engagement and advocacy for KK Homme and our community
- Hands on with incredible attention to detail and be able to work under a lot of pressure
- You have an understanding of data and are KPI oriented. You’re willing to be held to your performance results when it comes to sign ups and in-app engagement
- Above all, extraordinary organisational skills
- Sense of humour is a must
What the job involves
- You will be working with social, copywriters, graphics, editors, external freelancers and small agencies
- This role will be responsible for executing the day-to-day marketing strategy as well as assisting with planning and strategising for future marketing initiatives in line with business goals and guidelines:
- Be the point of contact for external agencies and stakeholders such as stunt marketing agencies, freelance PR specialists and creators
- Build and maintain strong relationships with event partners and brands in the sex positive community , understanding their business objectives, and aligning marketing efforts to achieve mutual goals
- Maintain timelines, budgets and priorities on every project
- Work cross-functionally developing relationships with the social media manager, copywriters, designers and app development team where you’ll be across the inner workings of multiple aspects of the business and a key point of contact for resources
- Work closely with the social media manager to carry marketing campaigns across social media, influencer partnerships and content creators
- Work closely with the communication manager and tech team to delve into data and analyse performance including app instals, engagement rates and performance of CRM such as push notifications and email marketing
- Be the point of contact for brand spokespeople ensuring they’re meeting monthly timelines and deliverables, communicating the brand messaging correctly and resonating as a face for the brand within the community
- Liaise with the PR specialist on brand pitches and reactive press opportunities. Also be the point of contact between the spokespeople and the PR specialist
- Collaborate with partner brands and companies featured in the app to develop in-app marketing opportunities that drive awareness and growth to both audiences
- Implement innovative ideas (both traditional and guerilla marketing) to promote WeAreX’s brand and messaging
- You will be create a culture of advocacy within all marketing verticals, driving word of mouth acquisition
- Be a brand guardian ensuring messaging and ethos is clear and consistent across all channels and marketing campaigns
- Reporting directly to the Co-Founder
Salary benchmarks
Our take
Killing Kittens was set up in 2005, before female-centric dating apps like Bumble had become popular. Its highly publicised parties are designed to encourage, liberate, build confidence & allow experimentation all within a safe environment. As well as this, Killing Kitten's social platform puts women at the forefront and is a space to build romantic and social connections.
In the past, sextechs have either been assigned to the lifestyle business category or, alternatively, completely shunned due to restrictions around funding "vice". However, today the sextech market is firmly on the rise with the market expected to forecast around $169Billion by 2026.
Killing Kittens will be focusing on increasing brand awareness and developing its technology in order to increase its membership & retention rate.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Aug 2021
$4m
SERIES A
Jul 2020
$0.3m
CONVERTIBLE
Total funding: $5.4m
Company benefits
- Perkbox membership giving discounts / perks
- Generous holiday allowance
- Paid medical and dental cover
- Lots of training and development opportunities
- Some flexible working procedures in place
- Staff share options
- A great working culture and the chance to be part of something really progressive
- Work from home and hot desk
Company HQ
Mayfair, London, UK
Leadership
Emma Sayle
(CEO)They have also co-found SafeDate in 2018 and Sistr, a networking and community for professional women, in 2019.
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